Up for grabs is survivaldiscountdepot.com. Survival is HUGE with a wordlwide, evergreen audiences. You can literally sell ANYWHERE. Our customers are about 90% US followed by Canada, Australia and the UK. We sourced and listed some of the hottest products on the market which can be found easily with at least 60% gross margins.
The store is listed over at Flippa too. Here's the Affiliazon DFY Survival Kits Review walkthrough with proof of traffic, sales and Stripe/Paypal income. The auction lasts for another 9 days and we are in discussions with private bidders too so if you're genuinely interested - don't hang around.
These are the most common questions asked:
1) We've spent around $4000 in total on FB and Google Adwords. The bulk was FB ads. The average conversion rate for the store was 1.40% in the end. It's generally higher on FB vs Google because Google shoppers are savvier. They are happy to browse around and find better deals after clicking on ads.
2) The target audience is anyone who loves the outdoors so that's survivalists, campers, RV hobbyists, hikers etc. We've sold to all these sub-niches too.
3) There are no returns because we stopped driving ads in 2016 and our refund policy is only 30 days. This won't be a problem for you.
4) We mostly sold to the US but we have customers from Canada, Australia and the UK too.
5) The store costs $79/month for the Shopify plan I use. Basic is $29/month. There are merchant fees but that depends on your sales volume and which platform you use. The more you sell the lower the fees. Apps come to a total of $8/month for the abandoned cart and $39/month for Rare.io which is used to email market. That's pretty much it. Remember, it's up to you what you spend money on. You can tailor Shopify with your budget in mind.
6) If you Buy It Now you can have it for $4000.
7) We sold 3/4 main products and shipped them from our warehouse in NYC. Everything you see on the store can be sourced easily from China with at least 60% gross margins.
8) If you Buy It Now I can throw in a Skype call to get you started with some of our suppliers and vendors. We work with factories directly. But you don't need many for this. We only used one because the niche is outdoor/survival.
What kind of need can you fill?
People go to the internet to look for and read websites because they have a need that they think that website they clicked on can fill. If you can’t convince them that you can fill that need, then they won’t click on it to read. If you can’t convince them that you’ve fulfilled their need, then they won’t come back again and they won’t share your site with their friends.
You need to look at things from their point of view. Writing a blog about knots is one thing. Writing a blog about how to tie knots is entirely another.
How can you do it differently – Branding 101?
In Vidtasia Review, you’ll find that you want to do something that a lot of people have done. My blog is a perfect example of that. I’m certainly not the first prepper, survival, or preppper/survival site out there by far. There are LOTS of them.
That’s ok. You can still develop your own niche eventually by building a brand. Those people who recognize your brand and/or relate to the message or symbolism of your brand will be more likely to follow you.
What I’ve done though is tie in my credibility with what I can do differently by creating a website that draws on my experiences from working in combat zones and for embassies, living in jungles, deserts, and other nasty places. I may write about EXACTLY THE SAME THING as someone else, but for some people, the fact that I’m a veteran will click for them. They want to read it from someone different. The fact that I have more information due to my experience is an absolute bonus, and it definitely helps, but a solid brand will help even if what’s behind the brand doesn’t give you more insight.
I have a friend who has a very successful prepper blog that searches the internet for prepper and survival posts that are of interest and he posts links to those articles along with a short description of what makes the article interesting and why you should read it. He decided he wanted to branch out and actually do his own writing. Partly because he wanted an outlet for his creativity but a big part of it is because short posts don’t do all that well in search engine rankings.
He decided to start a blog about prepping and survival but didn’t know what to write about. Half his job is done with deciding because he’d already gone through everything I’ve mentioned here in this post. The problem was that he need a way to be different.
I asked him what makes him different than everyone else who writes blogs – or at least – what direction could his writing come from. He is a military vet but he didn’t have the kind of experience that he thought would lend a lot of credence to his blog (I thought differently but it’s his blog). I then gave him some examples of what other bloggers have been doing.
For example, Matty at SHTF Dad writes his blog from the standpoint of being a dad and being responsible for the well-being of his family, and trying to balance prepping and work with being a father. It’s not just a logo and a domain name – he writes his articles that way. He’ll have the same generic readership that generic prepper sites will have but he’ll also gain a loyal following of people who are dads or who relate with the idea of someone writing articles from that viewpoint.
Survival Mom writes her articles from the standpoint of being a mom and taking care of her family. That matches her domain name and title well.
Daisy at The Organic Prepper writes about wellness, stocking whole foods, and independence from Big Food and Big Pharma. It also matches her domain name and title.
Jane with Mom With a Prep writes about bringing family together to become self-reliant. She uses what she learns from the site to teach her children and writes about that as well. Her posts come from doing things in a real family situation. That name and URL supports that as well.
The point to take home here is you need a domain name (the whatever.com) and a title (that hopefully matches the domain) that will give someone a message about what your site does and why your site is different than all the rest. Your posts should support that as well. Don’t just go out there and get a domain name like CombatVeteranPrepper.comand then not write things from your experience as a combat vet. That’s like walking into a store called Partco Truck Parts and finding it sells Corvette parts.
Finding a good domain name
Now this could easily be its own post but I’ll go over it here because without a domain name, you can’t really get very far.
If you already have a domain name in mind, here is a domain name checker that you can come to occasionally to see if a domain name is available. Just type in your choice and if you see the green, “Available, click here to register!” then click that green sentence and see if the version of that name is available that you want (it takes several seconds to enter secure mode so be patient). MAKE SURE YOU GET A .COM!
When I chose GraywolfSurvival.com as my domain name, I was telling the world that my site was about survival and not just prepping. I could have chosen CombatVeteranPrepper.com and there’d be no doubt as to what my focus was, but remember; my goal with this site was to establish a brand and some credibility to support future books. My brand, and everything that ties it together is Graywolf.
I started my site off a tiny bit slower because at the beginning, if someone searched for ‘graywolf survival’ on google, my site was waaaaaay behind conservation sites like this one. My brand wasn’t established yet. If I were just out for cash, I would have probably chosen something different but if I were to write a book under the name Graywolf, a lot of people in the prepper and survival community would instantly recognize the name (not as many yet as I’d like, but I’m still growing).
So what I’m trying to say is that you don’t have to have an idiotic keyword-stuffed name like homesteadingprepperbugoutbagsurvivalskills.com.
I’ll be mentioning bluehost.com a lot in this series because it’s hard to find an inexpensive web host that has good service for beginners. I started off with SEVERAL other less expensive hosts over the years, and at one point had so many blogs that I became a reseller and started my own web hosting business. Unfortunately, I didn’t start with looking for a quality host that was also cheap (I didn’t actually know what I needed to know about a host to know if they’re quality back then). I’m saving you the trouble here so you don’t go to the others.
I use WP Engine because, well, they’re the best I’ve found for the size of site I have and the expectations I have with performance for what I’m paying. Much faster than most, top-notch service, daily backups, etc and a bit more but if you’re just starting off with blogging, go with bluehost first until you start getting traffic because you can get hosting there for as low as $5 per month and your domain name is free for the first year, saving you an additional $15. WPEngine is quite a bit more expensive than that, but to have a fast site that can handle a lot of traffic and responsive support, you’ll have to pay more.
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