When it comes to making money online you’re going to have a lot of options at your disposal. Frankly, it can be quite overwhelming just choosing an online business type to run with. There are blogs, niche sites, selling your freelancing services, and on and on. However, a lot of people are drawn to the Amazon affiliate model.
Some people even decide to add elements on an Amazon affiliate strategy into their existing blogs or websites. It’s truly up to you. However, to keep this post to the point we’re going to show you how to build an Amazon affiliate site from the ground up.
If you’ve been trying to get a business off the ground, now’s your chance. We cover everything you need to know to start your very own profitable Amazon affiliate website.
BENEFITS OF BUILDING AN AMAZON AFFILIATE SITE
Before we jump in Alterzon Review it’s important to get to the core of why you want to start an Amazon affiliate site in the first place. To start, Amazon has a very low payout for affiliates, usually hovering around the 1-3% mark.
However, don’t let this dissuade you. There are some very high ticket items you can sell that’ll still provide you with a decent amount of revenue per sale. In some cases you only need to sell 2-3 items a day to cross into the $100/day threshold.
That being said, there’s a lot of reasons people will decide to start an Amazon affiliate site, the most common are listed below:
That being said, there are also some disadvantages to setting up an Amazon affiliate website that you might want to be aware of.
IS PASSION A NECESSARY INGREDIENT?
When creating a website the following question always comes up: should I create a website on what I’m passionate about? This is a tough question to answer, because it doesn’t have a cut and dry answer. It completely depends on what you’re actually passionate about.
For example, if your passion is underwater basket weaving, there probably isn’t a large enough market supporting that to generate income via selling affiliate products (I could be wrong). On the other hand, if you’re passionate about dogs and love to purchase the latest high-end pet accessories, then you might have a niche you can work with.
When considering a niche make sure it’s in an area that you wouldn’t mind writing about for the long-term. But also, keep in mind it’s often easy to become passionate about something once it starts bringing money into your bank account month after month.
Below we dive into a niche discovery process that’ll help you get started in choosing the best niche for your business goals.
HOW TO CHOOSE THE RIGHT NICHE
Before you jump into building your site, you’re going to need to pick a niche to target. Creating a site that reviews every single Amazon product under the sun isn’t going to do anyone any good. To have a successful site you’re going to need to narrow down your market and the products you’re going to sell.
For an Amazon affiliate site to actually work, you’re going to need Warrior Profit Factory Review
1. SOLID TARGETED TRAFFIC
Most of the traffic for your affiliate website will come from product related searches, and product reviews. Generally, these will be more long-tail terms such as, “Blendtec 570 vs Vitamix 5300”, or “greenworks mower vs black and decker”. The traffic coming from keywords like these will be very targeted, as the searcher has the intention to purchase something.
These kind of searches suggest that the person is just looking for more information so they can make an informed purchasing decision.
It’s best to avoid keywords (in your initial research) like, “how to build a treehouse”, or “homemade coffeepot”, as keywords like these are more informational and won’t translate directly into a sale. However, we do show how you can incorporate these kinds of keywords into your overall content strategy.
The amount of traffic needed to have a successful site will depend upon the price of the products you’re promoting and what rate your site converts visitors to buyers. Sometimes, you don’t even need a large amount of traffic to have a very profitable site.
2. A HIGH PRICE SERIES OF PRODUCTS TO PROMOTE
If you’re primarily going to be promoting Amazon products it’s important to choose a set of products that has a relatively high price point. After all, it’s hard to make a solid income off of promoting $1-5 products, since the commission on Amazon is so low. Items that have a higher price point, like high end appliances, furniture, BBQs, blenders and juicers, or bikes can net you over $50 a sale at least.
However, if you can’t find a high end series of products you’d like to promote don’t let this discourage you. You can still make decent income by promoting cheaper products if the volume is high enough. We also highlight an example below that solely promotes books via Amazon and still makes good commissions.
Remember, the Amazon cookie stays active for 24 hours. So, you’ll receive an affiliate commission for any products that are bought during that time period.
HOW TO VERIFY YOUR WEBSITE NICHE
You’d hate to choose a niche only to find out later that the competition is too stiff, or there isn’t enough traffic to sustain your website. Below we highlight a repeatable process that will enable you to analyze the overall traffic for your niche, and determine the competition level of the market.
1. KEYWORD RESEARCH
To get started with the process of narrowing down our niches we’re going to use trusty old Google. By now you should already have a few niche ideas in mind.
Use Google Search for Seed Keywords
Navigate to Google and type in your niche keywords. For the sake of this example we’re going to use the niche of high end grills and BBQs.
First, we’ll type in “high end grills amazon” into the search bar. This will give us a series of products we can think about reviewing and promoting.
The second product that stands out is the Weber Summit 7170001 Grill.
This product has a high price point, is in a relatively small niche, and has a solid number of reviews, which means the product is high quality and people are already buying it.
You can repeat this search to find products in your niche, until you find a series of products that are worth investigating further.
Use Google Keyword Tool for Keyword Breakdown
For the keyword research phase we’re going to use the Google Keyword Planner. To get started navigate to the tool, and create an account if you haven’t already.
Click on ‘Tools’ and you’ll be taken to the keyword research home screen. Input your product related keywords into the box, as shown below.
Click ‘Get Ideas’ and then navigate to the tab titled ‘Keyword Ideas’. This will give you an idea of the search volume each keyword is getting per month. The keyword volume isn’t incredibly important. We just want to make sure there’s a decent enough volume to translate into at least a few sales a month.
As you can see we now have a number of keywords we can investigate to see the competition level of each product. All of the keywords in this market have a great search volume for the kind of site we’re building.
2. COMPETITION ANALYSIS
Take some of the product name keywords and input them into the Google search bar. For this example we’re going to be using the keyword “weber summit s-470” that we found from our keyword research.
The search results for this term gave us a few Amazon listings, and a few review sites. On the first page is a site called Amazing Ribs. This grabbed my attention, so I decided to investigate further.
This site might seem authoritative, but it doesn’t really cater to the visitor. As you can see the site contains a ton of ads, and doesn’t do much to provide a good reading experience. The content is long, but it’s also very hard to read. You could easily create a site that reviews this product and provides a better reading experience and higher-quality review.
The next step is to check out the backlink profile for the page.
This is also good news. This page has four backlinks pointing to it, all from a single source. This is something you could easily outdo on your own.
When analyzing content you’ll need to keep two things in mind.
Quality of the Ranking Content
If there’s a site that’s ranking that has low quality content, meaning it’s poorly written, has a low word count, and doesn’t actually provide value to the reader, then this is a good sign.
Simply spending more time on content creation can help you create a better quality site.
Number and Relevance of Backlinks
Indicator number two is the backlink profile. We’re looking for a site that has a low number of backlinks from non-relevant sources. The more backlinks the site has the harder it’s going to be to outrank. To analyze the backlink profile of the site, use a tool like MajesticSEO.
Continue to repeat this process for your product keywords, so you can ensure you’ll have a series of products you can begin promoting that have a relatively low level of competition.
HOW TO SET UP AN AMAZON AFFILIATE SITE WITH WORDPRESS
Once you’ve done all the heavy lifting of niche selection, keyword research, and competition analysis, then you can finally start building your site. It’s important not to skip all the steps above. You’d hate to spend months on a site, only to learn that it won’t be profitable at all. All that hard work for nothing. You can read more about why I use WordPress for my Amazon sites.
1. CHOOSE A DOMAIN NAME
When you’re picking a domain name you’ll want to choose an authoritative domain, that doesn’t limit the potential of your website. For instance, topoutdoorgrillreviews.com might sound like a good choice, but then you’re limited to just writing about outdoor grills. Something like theultimatebackyard.com will allow you to expand your site into different niches as your site becomes more established.
This will help to ensure that you don’t become limited by your domain name into the future. Online success today is all about long-term thinking.
You can buy your domain from a number of sources, we recommend, Namecheap, Hostgator or Bluehost and many other domain registrars. For the sake of this example, we’re going to assume you purchased your domain from Namecheap.
Once you purchase your domain you’ll need to point it towards your web host. So, you’ll actually need to purchase your hosting before you set this up, but we’ve included it here for reference.
Navigate to Your Dashboard
Your NameCheap dashboard will show all of the domain names you’ve purchased through their service. We’re going to edit the nameservers, so they point to your web host (purchased below).
Click the ‘Manage’ button on the far right of your domain name. This will bring up all the relevant information on your domain. Navigate down to where it says ‘Nameservers’
Click ‘Add Nameserver’ and input the nameserver information you received from your hosting provider. It should look like what’s shown below:
1st Nameserver: ns3097.hostgator.com
2nd Nameserver: ns3098.hostgator.com
This will have your domain name pointed towards your servers.
2. PICK A WEB HOST
Your web host is responsible for hosting all of the files necessary for your site to function. When choosing a web host you’re going to have a variety of options to choose from. Some will be dedicated towards sites with large volumes of traffic, while others will specifically host WordPress sites. We offer a detailed breakdown of hosting options here.
In order to walk you through the install we’re going to assume you decided to go with HostGator for website hosting.
If you do decide to go with HostGator to set up your amazon affiliate site, then you can get hosting + a FREE domain name from hostgator for just $3 per month by using this link.
When you sign up for hosting they’ll send you an email which gives you access to cPanel, along with your login credentials.
If you already have your domain name associated with your hosting account, then you can skip this step. If not, then keep reading.
Inside your cPanel navigate to the ‘Domains’ section and click ‘AddOn’ domain.
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