There have been a lot of announcements and changes coming out from Facebook, causing Internet “buzz” to go a bit crazy. Speculation has been rampant how algorithm changes might affect marketing plans, advertising campaigns and content strategies.
There have been few specific details shared by Facebook, except one very important statistic that can multiply your results dramatically on the platform. “Live videos on average get six times as many interactions as regular videos,” said Adam Mosseri, head of Facebook’s Newsfeed.
If you aren’t using Facebook’s Live video option, you are not only leaving interaction behind, but you are also losing out on exactly a bazillion leads and sales. Exactly one bazillion. Each time I run a video I receive thousands of views and hundreds of interactions. And it is 100 percent free.
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I get it: It can be intimidating to be on camera, especially live. The beauty though is that no one expects it to be perfect. It is live, so it is assumed that it won’t be 100 percent polished or pristine. And as a bonus, being real on camera means being real with your audience and it’s an effective way to build rapport and trust.
Let me break it down.
Pick a topic your prospects are interested in. Here are a few places you might find inspiration in what you and your company are already doing:
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Set up your “broadcasting studio.”
Facebook Live is available on your phone, laptop or PC. As long as you have a camera in your device and working internet, you can get online. As you get started, the easiest way is to use your laptop or PC so the camera is stable and the sound is clear. The most professional and flattering angle is from above, so raise up your laptop or computer before starting.
Lighting is also important and can take your appearance from looking like a creepy horror movie lurker to a flattering professional broadcaster. Natural window light works well or you can invest less than $100 to purchase a video light from Amazon. I use ring mirror lights that are promoted as being for makeup tutorials, and they work fantastically well. I am tempted to carry them around with me wherever I go to get that same glow -- even just to get the stares from fellow passengers when my new light friend is my carryon.
Grab a cocktail. Or a best friend. Or both.
Getting drunk before going on air is a terrible idea. But setting the stage for you to be a bit more relaxed and more yourself can help your first time to be more authentic and enjoyable, for both you and your viewers. Lighting a favorite candle, having a glass of wine, or enjoying the support of a friend can help put you at ease. Whatever you need to get a bit relaxed before your Facebook Live, go for it.
The best way to get over your fear of broadcasting live is just to do it. And once you do, it gets easier and easier every time. And the more you do, the more your results increase with more viewership, engagement, and most importantly, leads and sales.
Ready to multiply your results by six? Decide to launch your first Facebook Live this week.
Live videos are thrilling to watch. And with the increasing popularity of Facebook LIVE, marketers and event organizers should take notice. Fifty-two percent of marketers worldwide name video as the type of content with the best ROI. For event organizers, live streaming through free mediums like Facebook Live can be an attendance-boosting strategy. Digitell reports than 30% of people who watch a live stream of an event will attend the same event the following year.
Beyond that, Facebook LIVE can be used to add a level of excitement and intrigue to webinars and other engagement activities. There’s a certain thrill you get when recording live. Whether you’re using Facebook, Periscope, or YouTube, seeing your live viewer count rise as you record is pretty exciting. But it’s not as simple as pointing and shooting your video. Since your broadcast is in real time, your audience can see and hear everything so it’s crucial that you’re prepared and know what you’re doing.
We recently did our first live webinar on Facebook which proved to be a great learning experience and a lot of fun. Here’s what we learned:
1) Get Techy
Make sure youhave the right tech for the job. This really depends on the complexity of your video. But for starters, your internet speed is key to your success. Since a live broadcast requires a lot of bandwidth, make sure to have a fast connection. If possible, try for a connection through an ethernet cable instead of WiFi for stability.
Now if you’re simply shooting straight from your mobile phone, you can skip ahead to the next tip. But if you’re looking to amp up your game, you can stream from a laptop and use software like OBS or Wirecast that allow you to switch between multiple cameras, audio sources, overlay graphics, and much more. Check out Animoto’s Social Video Marketing Summit that was hosted live.
2) Get Prepared
Remember that you’re broadcasting live, so there is little room for error. The best way to avoid any issues is to prepare. Create a video storyboard to help you concept the broadcast to organize your thoughts and to create a sequence for your video. During your broadcast, you can follow along with your storyboard to stay on track.
Also, it’s a good idea to get familiar with Facebook LIVE before you press that record button. The process is slightly different on the mobile and desktop version of Facebook so get comfortable with both. Facebook provides a preview of your video so you can check how your lighting and framing looks before you broadcast to the public. Keep in mind the preview will not necessarily match the quality of the final broadcast so a solid work around is creating a temporary (fake) Facebook page and broadcasting there to view how a final broadcast will look.
3) Get Talking
Just like any online content, you need to spread the word to grow your audience. You should create a promotional strategy for every stage of the broadcast — before, during, and after.
Use Facebook and other social media channels to promote the live broadcast two-to-three days before, one day before, and the day of for best results. You can post about your upcoming broadcast on Facebook, Twitter, and LinkedIn or you can schedule the broadcast on Facebook to generate an announcement and allow people to sign up for a reminder.
During your broadcast you can continue to promote your broadcast with social media. Encourage your team members to share with their networks as well. When the broadcast is finished, you can choose to save the video and create a post on your Facebook page or you can keep it private. There are also some advanced distribution settings if you want to fine tune the privacy of your video. Keep in mind that if you post your video, by default it will appear on all your followers’ news feeds. You can then further encourage people to watch the recording of your broadcast on your social channels or through an email campaign.
Going live on Facebook is not as simple as posting an edited and polished video, but fortunately Facebook has made it a pretty seamless process. If you needed another reason to go live, Facebook actually favors live video content on its platform so you will get much more exposure on Facebook than other content like images or links.
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