Do you have a sales funnel in place? Your sales funnel is critically important to your online marketing, as it gives you a predictable way to nurture your leads into prospects, and your prospects into customers. And yet despite its importance, many business owners don’t take the time to think through the process.

Think about how a funnel is used in cooking: Because it’s wide at the top, it’s easy to pour in ingredients. As these ingredients fall down through the funnel, they accumulate at the bottom, and then slowly trickle into the container below.

In the same way, your sales funnel moves all your leads through your sales process, moving qualified prospects further down the process, and eventually resulting in SALES – the very bottom of your funnel.

So, how can you use social media to help with this process? This Easy Profits Makers Review will look at the top ways you can drive traffic to your sales funnel using social media.

1. Promote a free lead magnet to your social media audience that leads into your sales funnel.

In my opinion, this is one of the most effective ways to drive traffic to your sales funnel. In fact, this is the #1 method I rely on to build my own email list.

Here’s how it works: Create a free digital product that your social media audience would find extremely valuable. For instance, if I had a web design business, I might create an eBook called “50 Free Ways to Create Graphics For Your Website”.

Now you can promote this eBook to your social media fans and followers; and because it’s 100% free and highly targeted to your audience, a large percentage of them will be willing and even excited to go to your site and hand over their email in exchange.

2. Promote your blog posts on social media.

This is a no-brainer, and is the way I drive a large percentage of traffic to my site. Promoting your sales page is unlikely to drive much traffic, as promotional content tends not to work well on social media. People are there to connect and to receive valuable free info, and a link to a sales page just doesn’t fit the bill!

Instead, promote your blog posts to your social media audience. If your posts are tailored to your target market, you shouldn’t have trouble getting them to click through to your site.

However, in order to actually move these leads into your sales funnel, you’re going to need to make sure you have a plan to capture the emails of these visitors once they’ve arrived at your site. That’s where a free lead magnet is so important (see #1). Case and point, my top-performing tweet of this year is a blog post, which I highlighted in my flashreviewz blog.

3. Create social media groups.

Facebook and LinkedIn groups have both advantages and disadvantages. Because groups are designed for collaboration and sharing among members, admins often don’t have the same ‘one to all’ voice they would on a page. However, groups can still be a great way to offer value to your members, while also driving traffic to your website or blog.

Create a group that would be of interest to your audience, and then facilitate discussions among members. Make sure the group is focused on a topic, NOT on your business: for instance, “DIY house renos” instead of “Dave’s Renos, Inc.”. Periodically promote your blog posts and your free lead magnet (#1) to the group, and watch your traffic and email list grow.

4. Write attention-getting headlines.

When posting to social media, paying attention to your headlines can make all the difference. Your headline is 1-2 sentences (often your first sentences), which are aimed at catching the attention of your followers and getting them to click through to your site. There are a ton of tips and tricks that can get people clicking through, and I’ve shared them all in my post,

5. Optimize your social snippets.

When you post a link on social media, a little preview of your content (image, description and title) automatically appears. This is called a social snippet, and it’s extremely important for getting click-throughs to your site. Without them, your links are unlikely to even get seen, never mind clicked.

To make sure your snippets are as enticing as possible, make sure your blog posts have a descriptive title tag and meta tag. Use an SEO plugin, if you have a WordPress site, as these make it super easy to customize these tags. You’ll also want to make sure every single blog post has an eye-catching image….as this will be the image that shows in your preview.

For a complete guide on how to make the most of your social snippets, check out this great post from Social Media Examiner.

Social media is perhaps the most effective channel you have for driving traffic to your sales funnel. Using the 5 tips above are your best bet for attracting leads to your website, and ultimately converting them to into satisfied customers.

First, let’s start with the most common Amazon sales funnel mistake.

Are you making this crucial mistake?

There is a common mistake sellers make when it comes to external traffic. This mistake is to drive traffic straight to your product listing.

You should never drive traffic straight to your product listing. Why? No matter which traffic source you use, it won’t be nearly as targeted as Amazon’s internal traffic.

By sending unqualified, untargeted, traffic straight to your listing you’ll run into two problems:

1) Low sales

Most of the people you drive to your listing won’t be ready to buy your product at full-price immediately. Unlike people who are browsing Amazon, they might not be interested in buying right now.

The result will be that your external traffic campaign won’t be a big success. You’ll end up spending quite a lot of money on ads, without seeing much of a return.

2) Low conversion rates

Low sales translates to low conversion rates. Driving untargeted traffic to your Amazon listing will negatively impact the overall conversion rate of your listing.

What is a conversion rate?
Conversion rate = number of sales / number of people viewing your product. So for example, if 100 people view your listing and 10 buy, your conversion rate is 10%.

Why does your conversion rate matter?
Many experienced sellers believe that conversion rate is a ranking factor in Amazon’s ranking algorithm. This means that lowering your conversion rate by driving external traffic straight to your listing could negatively impact your rankings. In other words, if Amazon sees that your page isn’t making a lot sales for the number of people who visit it, Amazon will direct less people to your page!

A mindset shift: Why capturing emails is more important than sales

The key to a successful external traffic campaign is to understand that, in the short-term, capturing emails is more important than profits.

Why is capturing emails so important?

You’ll be able to:

  • Build your own launch list. This will allow you to distinguish yourself from low-quality giveaway sites. Next time you want to get an Amazon product off the ground, simply email your list with a discount offer.
  • Send weekly or monthly email newsletters. This allows you to build a long-term relationship with your prospects and customers.
  • Drive sales with the push of a button. Running a special offer? Simply send an email and you’ll be able to drive extra sales.
  • Build a brand. If you capture a customer’s email before they buy on Amazon, you can send them to your e-commerce site in the future. (This is fully compliant with Amazon’s terms.)
  • Retarget customers on Facebook. By capturing emails, you can create retargeting audiences of customers on Facebook.
How to capture emails using landing pages

The key to capturing your customer’s emails is to collect them before they purchase on Amazon.

Here’s how it works: You want to drive external traffic to a landing page, instead of straight to Amazon.

What is a landing page?

A landing page is a web page that has been designed for one single objective. In our case, that objective is to capture an email. It looks something like this:

Crafting a compelling offer for your Amazon sales funnel

“Why would anyone give away their email on a landing page?” you may be asking.

It’s simple. Give people a compelling reason, and they’ll be more than happy to part with their email address. There are two common types of lead magnets that work well for Amazon sellers.

1) Give away a discount

The easiest way to get people to give you their email address is to give them a big discount. (The best way to do this is to set up single-use promo codes, which protect your inventory.)

This method is highly effective for a number of reasons:

  • You’ll be able to build an email list.
  • The people who click-through to your Amazon listing will almost certainly buy, increasing your conversion rates.
  • You’ll get a lot more sales. This results in a higher Best Sellers Rank (BSR) and overall higher Amazon rankings.
2) Give away educational content such as an ebook

Selling a cocktail shaker? Why not give away a 30-page ebook full of amazing cocktail recipes. Once you get someone to give you their email in exchange for an ebook, you can build a long-term relationship with them, and eventually entice them to buy.

Which method should you use?

Go for the discount option if:

  • You can afford to give discounts.
  • You want to boost your Amazon rankings and BSR.
  • You want to build a targeted customer list.

Go for the ebook option if:

  • You can’t afford to give away discounted units.
  • Your product already ranks highly.
  • You mainly just want to build an email list.

Building an Amazon sales funnel is just the start. Continue to the next chapter to learn how to create a landing page.

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