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Emoji Traffic Review 2018 - Secret Emoji Traffic Source Revealed

· Social Marketing

5 awesome examples of how brands have integrated emojis into their marketing campaigns

Happy World Emoji Day!

Whether it’s a customer service reply or a marketing campaign, brands all over the world are using emojis every day. Emojis present an opportunity to connect with consumers in a fun, informal and creative way. For many, emojis express more than words and over the years we have seen more emojis used by some of the most well-known brands.

How do you feel about using emojis? According to a recent survey, 59% of people aged 18-34 say companies are trying too hard when using emojis in ad or marketing campaigns. It was also found that 53% of young people think mixing emojis with text helps people better understand each other.

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Here are five brands who successfully incorporated emojis into their marketing. We will look at how they did it and why it was successful, to help you use emojis effectively and appropriately in your own marketing strategy.

Domino's Pizza

Dominos made it possible to order pizza through the use of a pizza emoji. They reduced the time it takes to order to five seconds, making the purchasing process for the customers simpler.

Customers just needed to set up a Domino’s account and choose their favorite pizza, then link to your Twitter account. You could then tweet Domino’s with the pizza emoji, and your favorite pizza would be delivered. It was reported that in one day, more than 500 people across the US used the emoji ordering system.

Hillary Clinton

As part of Hillary Clintons presidential campaign, she launched Hillarymoji, which included over 30 emoticons, stickers, and GIFs. These could be used by users to show their support and share on social media. This was a great way of tapping into the interests of her younger voters, increasing her exposure and engagement.

Emoji apps have become popular among brands creating their own emojis for their loyal fans. Kim Kardashian was one of the first to try this concept out with her own Kimoji app.


WWF integrated emojis into their #EndangeredEmoji Twitter campaign in aid of saving animals from extinction. They created 17 emojis for endangered animals and encouraged users to donate 10p every time they retweeted one.

WWF's campaign received 559,000 mentions and 59,000 sign ups in the first month of its launch. Their aim was to fundraise and raise awareness endangered animals for the first time using a social platform. Using a new language they were able to attract a whole new audience, by targeting millennials.

Deadpool’s emoji marketing campaign

On the run up to the release of 'Deadpool' it was reported the emoji ad helped Deadpool break all the box office records for an R-rated movie. They used just 3 emojis to spell out 'Deadpool' in a humorous and creative way. These billboard ads definelty caught the attention of many fans.

The emoji worked because they changed the context of emoji use. By using the ‘smiling poo’ emoji, already one of the most uses emojis, people saw the ad as funny and mischievous. Look at how you could add humor to your marketing using emojis. Although you need to be careful with your approach, doing the unexpected can catch the attention of your audience.


McDonald‘s used emojis as the artwork for their ads. They used a series of Emojis which told a story, resulting in a burger and a smile. They used emojis to associate positive thoughts towards the brand. This was a simple campaign allowing McDonald’s to tap into the pop-cultural conversation. One thing we can learn from this campaign ad is that it doesn't have to be complicated in order to be effective.

As marketers evolve with their customers they need to use new technologies such as emojis if they want to truly understand and emotionally connect with their target audience. Therefore, consider whether or not emojis are suitable for your brand and if they could add value to your campaigns.

What are your favorites examples of emoji marketing? How you feel about Intelligent Squeeze Page Generator Review? We would love to know your thoughts, Tweet us and let us know what you think.

Grab your phone and look at the last few text messages you sent and received. I’m willing to bet there were some emojis used.

They are quickly entering the world of marketing -- email subject lines are now full of emojis, and you can even order from Domino’s by simply texting them the pizza emoji.

Soon, it won’t just be trendy to use emojis in your marketing -- it will be essential. While I’ve used them with some success in email marketing campaigns, I wanted to see what tips other business owners had regarding how to effectively use emojis.

I sent out a request via Help a Reporter Out (HARO) and connected with six other business owners to discuss this new marketing tool. Below are six tips to help you use emojis effectively in your marketing campaigns. (Side note: If you aren’t using HARO, you are missing out -- as I’ve mentioned in the Graphic Design Academy Review, it’s a great free tool to use to help your business score media coverage.)

1. Know which emojis connect with your target audience.

With so many different emojis available, it makes it important that you understand the meaning behind any you plan to use. You don’t want to start randomly throwing out emojis without a strategy -- you need to make sure they are aligned with your audience.

“The approach we use is going to be much different than a company targeting millennials in terms of what emojis we use. While we might use a simple smiley face in an email subject line, a business looking to really grab the attention of a younger target market might use more edgy emojis,” explains Buzz Burgett of Northwest Mechanical.

Related: Why Pinterest Is Driving Social Engagement (and How You Can Take Advantage)

2. Use emojis to encourage real-time engagement.

Peter Gregory, owner of Sound Tattoo Removal, uses emojis to trigger real-time engagement. “When we are marketing to those looking into the options available for removing a tattoo, we want to encourage an immediate engagement. Using emojis in a clever way helps to quickly draw attention to a call-to-action, amplify that emotional trigger and begin a conversation.”

I have found that using emojis in email subject lines drastically increases open rates. More people opening your emails means more people coming into contact with your call-to-action. If they don’t open it and click-through right away, the chances of them coming back to it at a later time is slim to none.

3. Avoid creating confusing messages.

“Because emojis are a somewhat new marketing tool, some brands go overboard and flood social media posts and email copy with them. Too many emojis, or the wrong type, can create a confusing message and push back prospective customers rather than pull them in. It’s important to use emojis that align with your message,” advises Rob Richardson, CEO of Newcastle Training.

This is something I see firsthand almost daily. I subscribe to a large number of email newsletters in multiple industries, and using a couple emojis that make sense within the email copy is fine, but going overboard can really be awkward. I cringe when I see emails with an obnoxious number of winky-face emojis.

Related: Use Social Media to Make Your Brand Stand Out

4. Use emojis to add a personal element to your marketing.

Emojis can help a brand add a personal element to its marketing, but remember that every situation is different. What works for one brand isn’t going to necessarily work for another, even within the same industry. The emojis you use must match your brand -- a natural extension of your voice.

John Morgan, Co-CEO of Stillwater Dwellings, has some advice for those wanting to add a little personalization “Before you start to use emojis in an effort to be more personal, you need the answer to these five questions:

  1. "What emojis are relevant to our brand?
  2. "Do we fully understand the meaning of the emojis we plan on using?
  3. "How often should we use emojis?
  4. "How does our target audience interact online?
  5. "Will using emojis improve the message we are attempting to convey?”
5. Encourage two-way communication.

Social media is the first stop when a consumer has a customer service need. Using emojis can help communication -- something as simple as a smiley-face emoji can help to break the ice and encourage conversation.

“Whether they have a simple pre-sale question or want to talk about a previous purchase, social media is where consumers turn. Why? Because it’s convenient. Social media is easy to access using a mobile phone, without having to make a phone call. Incorporating emojis in your social media communication can help cold prospects warm up faster. Emojis are a new universal language that you need to learn how to use, as they can really help communication,” explains Melissa Blake of Les Saisons.

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6. Understand the correct time and place to use emojis.

Sean Flynn of Flynn & Associates stresses that it’s important to understand there is a time and place to use emojis. “A business, such as a restaurant, can freely use emojis to market, because the experience they are promoting is fun and carefree. A business such as ours is dealing with a more serious service, and emojis aren’t going to be appropriate in some situations. Use them correctly, and know when to leave them out of your marketing.”

I’d also add that it’s important to pay attention to your split-test data. Compare email open rates with emoji-filled subject lines and emoji-free versions. Look at your social media engagement on posts using emojis and those that don’t have them. Every audience is different, so dive into all available data to see how your audience responds to their use.


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