One of the most common questions I get asked by my ever growing, tribe members is “How do I get started with internet marketing?”
That's it in the simplest of terms but it's slightly more complex than that.
In this post I'll go one step further and show you 5 different ways to create a profitable affiliate site and include several examples of sites using this model so that you can learn from them and copy their success.
I've split the post into easy to digest chapters to make it quicker and easier for you to read.
So read on Instant Video Pages Review if you'd like to find out how to get started with affiliate marketing...
5 Main Site Types Suitable For Affiliate Marketing
This isn't a definitive list there are other ways to be successful with affiliate marketing but these 5 main site types are the most common and successful, in my experience.
Each of these is it's own chapter so you can skip to one that appeals to you most but I'd recommend working your way through from chapter 1 to 5 in order...
Product review sites are as they sound - simply sites that feature product reviews.
They can work in any niche that has physical products but less so in digital product niches.
The issue with sites like these is that unless you own the products it's hard to write a legitimate review of it that your reader will trust enough to make a purchase.
And it is slightly unethical as you're recommending someone buy a product you've never used yourself which may or may not actually be any good.
On top of that, Google is getting much stricter with these types of sites and will usually choose not to rank sites that only or mostly focus on reviewing products.
And Amazon are clamping down on accepting sites like these for their affiliate program as they don't tend to give much value to the end user, most of the information you'll tell the end user is already available at Amazon.
You can either build a review site using one of two types of business models: the big authority site or mini review sites which I discuss in the chapter.
Most successful blogs / authority sites utilise affiliate marketing in one form or another and it's the model I've personally had the most success with.
There are two ways to make money here and it's either through affiliate marketing directly on the blog by reviewing and / or linking to products, tools, software and services you use and mention.
Or through using the blog to build your email list and then recommending products and running promotions to your email subscribers, this is the more effective and profitable method of the two.
So the blog technically isn't an "affiliate site" as such but is used to host your content which draws in visitors then to funnel your visitors onto your email list where the recommendation of affiliate products starts.
This Eazy SSL Profits Review is by far my favourite model of all the 5 listed here and the one I'd recommend to you if you're serious about a long term, evergreen, and profitable business model.
You've likely run into this type of site at one point if you're a big shopper.
Comparing prices of products across different retailers are the purpose of price comparison sites and they aim to help find the best price for a service or a product.
Every visitor is most likely a buying customer as their intentions are clear when they are on this website.
Price comparison sites are very popular but yet have plenty of room for more sites as there are many niches to apply this business model with.
Like comparison sites, coupon and discount sites are made for one purpose and that's for helping visitors find the best deals and savings.
Visitors here are likely to have buying intentions as this business model is to help find coupons and discounts directly before they purchase.
This business model has potential as people are always looking for discounts and coupons, and there are always niches to apply this model with.
New and fresh products are being released on a regular basis, and some of these products can be weird and unusual.
Take the affiliate site that makes an estimated 20k per month, Thisiswhyimbroke, they feature all kinds of weird and unusual products and are consistently popular because of this.
A site like this is hugely viral on social media as people just love to share the weird products they've discovered with their friends.
And whenever anyone clicks to view one of these weird products they are taken down your affiliate link to the end retailer meaning lots of traffic is ending at the retailer with your affiliate cookie set.
There's one thing that ALL these different affiliate models and all the example sites featured do well.
They deliver VALUE to their visitor in order to help them make a purchasing decision and that's how you'll see success with affiliate marketing.
Whether it's through discounted prices, helpful reviews, price comparisons to get them the cheapest deal or through educating or entertaining with their content.
Every model gives the end user something extra they couldn't find by simply going to the retailer direct.
It's NOT just about pushing your traffic down affiliate links of whoever pays the most commission but going above and beyond for your visitor so they trust you enough to follow your recommendation.
If you master providing over the top value to your visitors you'll see success with affiliate marketing and potentially make a lot of money.
Ignore it and your success will be limited if you have any at all.
If you have doubts about your niche, you can use our 7 steps to finding your profitable niche.
If I had to recommend any one of these 5 methods it would be the "affiliate blog" option here.
To start reading the 5 ways to create a profitable affiliate site guide click below....
As always I'd love to know your thoughts and feedback on this guide so please let me know below....
Which of these models are you currently involved with?
If you're not yet involved in any of them which appeals to your most?
Know any other interesting sites that fit into these categories?
Aside from your landing page, the most important element for driving opt-ins on your website is strategically placed opt-in forms. Opt-in forms are just a fancy word for the email sign-up boxes.
Popular email marketing software solutions will have handy opt-in form generators that will provide you with a snippet of code that you can just drag and drop into various places around your site.
Here are some of the more popular services:
While it may sound excessive to add multiple opt-in forms to your website, it’s really not. If you had eye-tracking analytics on every visitor to your website, you would find that they do not look at every part of your website, from header to footer.
They may just look at the content on a blog post or your about page, your navigation menu, or your sidebar. Hence, you need to make sure that any one spot they look at has a conversion point for your mailing list - an opt-in form.
So where should you place an opt-in? Here are good places to consider.
Most visitors will be blind to a few of these spots so having multiple forms is important.
Also, if you run a brick and mortar store, don’t forget about offline opportunities. Email service providers provide apps that allow you to capture subscribers in-person. One such app is Chimpadeedoo from MailChimp which lets subscribers enter their email address on your iPad or Android tablet. Even if you’re offline, it will collect the email addresses and import them into your MailChimp account the next time you're online.Staying in Touch
As you start growing your mailing list, you need to make sure you're staying in touch with your subscribers. The last thing you want is to build up a great list, not email them for months, and then have them either not open your emails or unsubscribe because they’ve forgotten all about you and why they joined in the first place.
You have two options for keeping your subscribers interested in your business. The first is to send regular, manual updates, such as newsletters, information about your industry that your customers would want to keep up-to-date about, or links to your latest pieces of content. Preferably this would be high quality content that has independent value but that also has sales and conversions in mind. This option is best for businesses who have new things to talk about on a consistent basis.
The second option is to put your customers in an autoresponder series. This is a series of emails that you set up in advance and scheduled to send to new subscribers within a specific timeframe as they join your list.
Your first email to your subscriber would have the incentive you promised - the discount, free guide, link to a download, etc. The next email, sent a few days later, would follow up with the subscriber, asking how they liked the incentive. The next email, sent a few days later, would let subscribers know about some products and services that will be of interest based on the free incentive they received.
This option is best for businesses who have pretty static products or simply those who want to automate their sales funnel in a set it and (almost) forget it kind of way. I say almost because if you do have updates to your products and services, you'll want to update your autoresponder accordingly for future subscribers.Bringing it All Together
When it comes down to it, building your list is all about getting permission and providing value. To get permission, think about what incentives or high quality content you can create in order to drive sign-ups. Once you've got people joining your list, focus on sending your subscribers a balanced mix of more high quality content with occasional sales and promotional messages mixed in.
In our next post in this series, we'll be looking at how some of the major online brands are building their lists and driving sales with email marketing.
Make sure you sign up for free email updates in the sidebar on the right so you don't miss out.
We just sent you an email. Please click the link in the email to confirm your subscription!
OKSubscriptions powered by Strikingly