I often get asked from friends and family what it takes to have a website built in order to attract visitors.

They're looking to build an online presence for their business and wonder whether or not it would help the success of a company?

It’s often a difficult question to answer well, without getting into marketing principles, which quite often leaves everyone feeling deflated, confused or frustrated at what the next step might be.

Obviously, it's imperative for a business to have an online presence, but even after telling someone what to do they will still ask "how to do it?".

The "how" part is where it gets confusing especially when you mention the word traffic. Not the crazy busy motorway type!

Many inexperienced online business owners fall into the trap of focusing on the styling and presentation of their business web assets without thinking about the actual marketing involved in reaching new customers.

We simply think launching Postly Review would be enough to start getting eyes to our business products when in fact there's so much more involved.

Yes, website presentation is very important, but no one will know how good it looks if they don’t know it exists!

One of the most important factors of building an online presence is getting traffic to your site.

We're not talking quick fix traffic. We want long term consistent traffic that comes from real people interested in what you have to share.

In this article, we’re going to firstly list the essential traffic sources you should be using and then some other unusual types.

We will briefly explain each method, how it will benefit your business and how you can use it to get traffic?

Before we start you'll need a blog as your platform. Basically, the place where we send traffic.

The place where we publish content and get our message out. This is how we measure our traffic strategies and see what's working.

Why a blog? For the simple reason that it allows for Google’s search engines to index your site and as you publish new content your site stays fresh and reminds Google to return and index newer content.

The principle is to provide helpful content that your target audience and prospects will appreciate.

By providing helpful content and value upfront, we build trust, authority and set the foundation to sell our products later.

Your blog is essentially an online business card, letting your prospects know who you are, what you do and help establish yourself in your niche.

If you don't have a blog yet you can install WordPress via the CPanel admin area inside your hosting provider. 26% of blogs on the internet run on the WordPress platform.

Once you’re set and ready, install OptimizePress software and begin styling your blog, making it look clean and professional and begin crafting the perfect blog post.

See a detailed overview on how to set up your blog in OptimizePress in our knowledgebase.

Before you dive into these different traffic sources you may want to consider where your audience hang out.

If your target audience is 60yr old (the people with most money) they're probably not much point using YouTube to get traffic and find new customers.

If your niche market audience is teenagers then Facebook might not actually work as well as Snapchat.

Please don't quote me on any of the above. My point is this, to get the best results know where your audience are before you try getting new traffic.

If you don't know where your audience hangs out then start surveying them. https://goo.gl/zgRASv

If your audience tells you they like reading a video is probably not the type of content to use. If they tell you they don't use mobile to view your content then Snapchat or Instagram stories is not a good traffic source.

As with all marketing, you must have some way of measuring its success. An easy method for clickable web links is using bitly links as you can see how many clicks you get.

A Bitly.com link like would not be the preferred method where you have to speak out the URL as it becomes a mouthful to say.

Here's how the Bitly default links look:

However, you make your own custom bitly like custom link as shown here:

Google analytics will also work for other pages giving you a conservative figure.

Let's look at the essential sources for driving traffic in no particular order. You don't need to be doing them all, but pick a couple to start with.

1. Social Media (Facebook, Twitter, Instagram, Snapchat)

With over a billion people now on Facebook, Twitter, Instagram, and Snapchat. There’s simply no reason not to establish a presence on these sites. It’s free to sign up and will allow you the flexibility to build pages, take part in active groups around your niche and join the discussion.

To maximise your reach on social media create a posting schedule on each platform, where you're sharing your recent blog post articles.

Over time, your social media presence will take effect, allowing you further exposure and traffic to your site.

The key thing with social media is sharing content consistently and also sharing other resources, not just your own.

The idea is to keep your brand in front of people.

How do we get traffic?

Share content that links back to your blog.

1. Youtube

With Youtube now officially the second most popular search engine in the world, there are hundreds of thousands of new videos being posted daily.

Impressively, more than 500 million hours of videos are watched on YouTube every day.

300 hours of video are uploaded to YouTube every minute!

It is a key resource for people to go to find how-to information and entertainment.

Creating an account is a very simple process and will allow you to start posting your own content immediately after signing up.

How do we get traffic?

Upload short (3-5 minute) snappy, interesting videos and either:

  1. Tell people where to go
  2. Use annotation to link to your associated site.
  3. Use images to tell people where to go.
  4. Add links in your profile description.

2. Podcasting

Podcasting is all the rage right now, but it requires a lot of hard work.

When used well, it's a great medium for giving content that requires extensive discussion or explanation.

99.9% of podcasts stream from Apple’s iTunes, which is an ideal platform to spread your reach to an audience that may or may not consume content with Youtube or Blogging.

There are many automated tools currently available that will allow you to quickly and effortlessly upload your audio like Libsyn, Podbean, Blubrry & BuzzSprout.

Although podcasting can seem a daunting technical task to get started, once it's up and running, all you do is talk into a mic or strip the audio from your video interviews.

The audio quality has to be the BEST. Nothing else is acceptable.

How do we get traffic?

As your content is just audio, you must tell people often where they can go to get a free gift, free video (lead magnet) related to the audio.

An example would be: "thanks for listening if you want to grab this transcription that contains 4 more strategies for growing your podcast then go to mysupperpodcast.com/more"

You can also add links in your iTunes page:

And also in the descriptive text in the podcast listing, as some people will read the description before they listen.

Look at this listing from Chris Ducker. Linking to resources on his site forcing traffic and collecting leads.

3. Organic Traffic

This is open for discussion. While SEO is not known as a traffic source, if you work at getting articles ranked high in the SERPS, you will get the highest quality source of traffic. This is known as organic traffic.

SEO has been misused over the years by wannabe marketers by building black hat spammy sites and blog networks.

Blog networks do work in some cases, but most of the content on these blogs is worthless. Clogging up the web with unreadable content. They only use blog networks to gain multiple backlinks to a site, or keywords to trick Google into thinking the site is popular.

Without going too deep into this topic or ranting about it, it's far from dead and as important as ever. It’s imperative to learn the basics of good SEO site structure, on-page tactics, and good content distribution. Linking to relevant content and gaining links from credible sources.

This will result in a better user experience; making it easier for Google’s Robots to scan your site and help better rank it in the search engines allowing for higher rankings and exposure.

For a good in-depth tutorial on best SEO practices, be sure to check out Moz’s Beginner’s Guide to SEO.

How do we get traffic?

You can setup on-page SEO to all of your LiveEditor pages by going to Page Settings >> SEO Options.

Write useful and in-depth articles, gain inbound links from credible sources. Have a site that runs fast, use a good host, clean code, keywords in pages. These are only a few factors in ranking your site higher in SERPs.

Another great resource for Seo is Backlinko by Brian dean. His free content is incredible. His paid training will blow your socks off.

Mathew Barby also has a wealth of experience ion SEO, his site is worth a read.

4. Facebook/Youtube/Twitter/Google Advertising

The organic traffic is free traffic. This type of traffic is great in the long term, it builds trust but takes some time to see results.

If you’re looking to boost your traffic as quickly as possible, then paying to advertise on Facebook, Twitter, Google and Youtube are great starting points.

We can't go over every social advertising network so we'll cover the current daddy of them all.

Facebook has been a very popular tool for marketers and business owners alike due to its powerful ability to target specific demographics and it's quick and cheap to get started.

If you know your customers are on Facebook and have a small budget to test with go and dive in!

You can also set up retargeting from within some of these social advertising platforms.

  • Retargeting is a form of tracking that allows marketers to follow visitors to their websites across the internet and display banners wherever they go.

If you’ve ever visited a shop online, then seen a related advert later on Facebook, there’s a strong chance that you’re being retargeted.

The benefits of this are clear. It allows for marketers to recapture lost visitors for a second chance of promotion. The response rates to this method of marketing are powerful and one that many marketers are employing more aggressively inside their business, thus increasing their bottom line.

How do we get traffic?

Use a piece of content from your blog. Chose an advertising goal and start building your campaign.

Start with a small budget, run a few different ads together. Always have an end date on your ads by setting a lifetime budget (you never know what can happen in your business or daily life and you don't want to be paying for ads if they're not working or you're not able to end them).

Turn on your ads and drive traffic to your blog post, not just landing pages. Read the Ad Guidefor more info.

And briefly for the retargeting to work, you have to setup a custom audience and then create new ads for that audience.

5. Banner Advertising

Banner advertising is a form of native advertising, allowing you to place creative banners on other people’s websites for traffic and exposure.

Some big brands still use this form of traffic generation and typically spend thousands of dollars for ad impressions or clicks.

There are many Banner Ad services you can use to help create advertising. Google Double-Click Ad Planner & MediaMind are some.

How do we get traffic?

To get started with banner ads, you can research into high profile competitor websites and check the footer menu for links like “Advertise” or “Advertise Here”.

Many sites will offer banner space for a set price and you can start testing your traffic.

Google content networks will help you build banner ads and position those on sites for your chosen keywords and demographic.

6. Email Marketing

Email Marketing is without a doubt, the single most effective tool for your online business.

The purpose of any business is to build a solid customer base of people who actively love what you have to say and frequently purchase your product.

Emailing your prospects directly allows you to build that relationship and eventually convert them into devoted customers. The benefit of this is that your customers have allowed you to contact them so you can use this to drive traffic.

There are many autoresponder services available at this time that will help you build your email list. OptimizePress is proud to say that we integrate with all of the most popular email services and can get started very quickly.

How do we get traffic?

We recommend building a landing page using one of our pre-made templates to capture data or write a useful blog post formatted with some of the tips mentioned here and include the inline opt-in form to collect email.

Once you've published new content on your blog, email your subscribers and tell them about it. This can give you a big traffic spike depending on your list size.

The more emails you collect, the more traffic you get each time you email to your list.

Keep growing your email list and watch your traffic grow. As your traffic grows your social engagement should follow and result in more traffic to your site.

7. Free Ebooks

Free Ebooks are one of the most popular forms of content by marketers, which are generally given away as incentives for subscribing to an email list.

Ebooks are referred to as ‘Lead Magnets’ or ‘Reports’. These are great for generating exposure and allowing for shareability of your content.

How do we get traffic?

Write a valuable free report or guide around your topic. You can embed links in the report content and footer, linking back to your articles and landing pages.

Encourage people to give away your ebook, share it with their friends and colleagues.

As more people read your ebook they will click the links taking them back to your site. Look how Bitly have a collection of free ebooks available for download with lots of links in the content taking you back to Bitly.

8. Event traffic

Don't underestimate the power of meeting people at trade shows and events. Meeting someone in person builds real trust and genuine credibility. Use this opportunity to arrange future meetings or hand out business cards.

How do we get traffic?

Create a custom landing page related to your event. Create a business card with a trackable web URL (EG youname.com/TCS2017). Hand your cards or flyers out at events.

The next step would be to track traffic to any event pages you create.

9. Medium

Medium is a Social Site allowing you to write stories about anything. The benefits of using this service are that it allows you to broadcast your content to a wider audience who are already there reading stories.

Anyone who downloads the medium app will be able to search for your article.

Medium makes it very easy to publish content or setup publications. People can follow you, comment on your stories and like your content.

Some marketers have even begun republishing blog content to medium in the hope of it being found and reaching a wider audience.

How do we get traffic?

Carve a niche out within your existing niche or even encourage your team to publish their own stories. You could write about another topic in your business or write something completely different. If you work in a mundane office job answering phones but have a desire to start an online business you could write about your journey.

A great example of using Medium in business is how Buffer have started stories where their staff write about what they learn.

10. LinkedIn Pulse

LinkedIn is commonly known as the social network for business. It allows you to connect and network with other business owners as well as create your own business profile, listing your accolades and past work experience.

The Pulse feature allows you to submit news announcements of your company, similar to Medium but contained within the social network. A great way to spread your message and to increase exposure in your chosen category.

How do we get traffic?

Write useful articles about your niche directly into LinkedIn Pulse and throughout the articles and link back to related content on your own site. Head over to LinkedIn and start publishing.

11. Reddit

Reddit is a community-based website that allows for sharing content and taking part in active discussions. It’s a great place to generate and build buzz around a topic and has been known to make content go viral.

You can drill down to specific topics called ‘subreddits’ and bookmark areas that you find most relevant.

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