Keyword ranking—where your site is ranked in search engines for a keyword—has a major impact on your Web traffic, lead generation and conversions. RankMe Review shows that more than half of all search engine users click on a result on the first page, and the higher you rank on that SERP, the better off you are.
Most site owners have questions about how to improve keyword rankings, such as "How does my site rank for the keywords I'm targeting?" and "What keywords does my site rank for?"
Simple, free keyword ranking tools can answer those questions for you. And this keyword ranking data is good to know. But what you really want is to rank higher, beat competitor sites and drive more traffic!
For both organic SERP rankings and paid rankings using AdWords, a higher keyword rank can be achieved using keyword research tools, improving your keyword rankings by giving you more power over your keywords and and what you do with them.
Track rankings for the right keywords
If you're going to bother tracking your keyword rankings in search engines, such as Google, Bing or Yahoo, make sure you're focusing on the right keywords for your website. Too often, people short-change keyword research (assuming they know what keywords their audience is using) or rely too heavily on free, third-party keyword suggestion tools.
The problem with these third-party tools? They're not personalized. They return the same general, popular keywords to everyone, so you have no competitive edge, and no way of knowing how truly relevant they are to your business.
The solution is to base your keyword list on real, private data. Using WordStream for keyword research, you'll be able to leverage your own website data to form a keyword database that is:
When your keyword list is derived from the actual keywords that real people have used to find your site, you know they're relevant to you. Plus, you'll know which keywords are driving the most traffic and conversions. Azon Ride On Toy Revolution Review can only provide vague estimates that are useless when it comes to real search marketing decision-making.
Focus on Long-Tail Keyword Rankings
Another benefit of WordStream's keyword tools is the ability to leverage the long tail. Long-tail keywords are longer, less common keywords that offer a couple of advantages for search marketers:
WordStream is a sophisticated, scalable keyword tool that allows you to store, group, organize, analyze and act on millions of keywords.
Group and organize keywords for higher rankings
WordStream's most powerful feature is its suite of keyword grouping and organization tools. Effectively grouping your keywords makes a huge difference when it comes to improving your individual keyword rankings. This is because tightly related keyword groups enable more strategic search marketing initiatives.
Well implemented and organized keyword groups contribute to:
Creating keyword groups in WordStream is highly efficient, because the software automatically suggests groupings based on relevance.
Real, accurate keyword data and better organization bring far more value to your search marketing efforts than basic keyword ranking software. WordStream gives you the tools to actually improve your rankings for the keywords that matter most to your business. So when potential customers are searching for your related keywords, your site will get found, ahead of your competitors.
Want to know what keywords your site or page already ranks for?
To get started, type in your website and click the search button.
You can search by your root domain or modify results further by entering a subdomain, like blog.mysite.com, and selecting subdomain, or an exact page, like mysite.com/category/product, and selecting the relevant option from the dropdown.
The Ranking Keywords table will show how many keywords your site is ranking for within those coveted top ranking positions, along with Page Authority and Domain Authority.Ranking Keywords
Keep that keyword gravy train rolling! Head to Ranking Keywords for all the keywords your site is ranking for, their Difficulty, and Monthly Search Volume.
From here you can export your keywords to CSV or add them straight to your Moz Pro Campaign.
Hover over the Rank to see the exact URL that your site is ranking for, and click the number to pop that page open in a new tab.
Pro tip: Filter by your competitor’s highest rankings to see the keywords they're ranking for that you could be targeting.
Have you spotted that little down arrow icon at the right? Hidden beneath that button are any other pages that are ranking for that keyword for your site, or your competitors' sites.Competitor Overlap
Add your competitors to generate this handy Venn diagram — it will help you visualize how many keywords you have in common with your competitors. Click on sections of the diagram to explore overlapping keywords.Why doesn't the venn diagram work for "extremely large sites"?
There are a handful of sites in the world that simply rank for too many keywords that we're unable to offer the Shared Keyword filtering function like we do for other sites. You'll still find actual keywords shown from the top 300,000 ranking keywords in the table, but anything more than that is only available for our Enterprise-level customers. Please let us know if you're interested in that level of data.
IMHO, one of most important factors here is who has the most accurate search volume; unless site you're researching is small and I need to find a lot of KW w/ only 10 searches a month. This is if all else is pretty equal (EG user experience or types or reports available). Most metrics sit downstream from KW volume: screw that up and everything is off kilter. I did a data study for Neil Patel about differences in these tools earlier in the year, but it was probably one of the most poorly thought out I’ve done (in terms of being actionable!) Very tough to say who is most accurate given that Moz v. ahrefs tend to have different approaches to this, for example. For sure, as others have noticed, ahrefs has much higher numbers over all vs. SEMrush. I haven't been using the Moz KW tool much but will now that they have "by domain"! Also, Russ has done tons of hand's on SEO, having been the CTO of an SEO agency for a long time, so I do think that's a big advantage vs. SEMrush’s team in terms of planning what will be most useful and accurate for users.
Thank you for your response! We used the latest published numbers we could find, so we will update it. We do explicitly say that KeywordSpy and iSpionage numbers include multiple countries. We were unable to get a breakdown from them by country via their support team, so we went with what was published on their sites.
In the table provided, we state that you have 505,000,000 US keywords in your Keyword Magic tool. Is that not correct? Is it only 500 million?
So the 3 month old data in your system is due to a tech issue. This appears to have been the same problem with Ahrefs. We will happily update the table to reflect this. As a paying customer of SEMRush myself, I just went by what the oldest data was that showed in your system. I hope you can see how one would be misled to believing that SEMRush doesn't update every month when there is data in the tool itself that shows otherwise. At any rate, we will update the table accordingly.
In the last column we are discussing US only. Moz has 1.2 Billion US keywords with volume. Ahrefs has 1.7B, and as you stated earlier, SEMRush has 500M.
I will update the image with an asterisk to point out that a bug is responsible for the older data.
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