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Reactor Review: This guy makes 100/day by getting “Reactions”

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It’s in an entrepreneur’s nature to turn an opportunity into something that makes a big difference. A collaboration between YGAP and a number of partner agencies including independent Melbourne advertising Agency, The Reactor, aims to do just that.

Building on a three-year campaign to encourage Australians to donate their five-cent coins to social entrepreneur projects in needy communities around the work, a new campaign including, rebranding and design, outdoor, TV and online activity has recently launched in selected capital cities around Australia.

“Thanks to extraordinarily generous media support from Mitchells, The Reactor, Hell Studios and Chocolate Studios has helped pull together an impressive campaign to help promote our Change for Change message,” said Elliot Costello, CEO of YGAP. “There are over $150 million worth of five-cent coins currently in circulation and our goal is to collect all of them and put the proceeds towards social entrepreneur projects in communities that need it most around the world and at home here in Australia.”

The Reactor Review aims to highlight the power of our least valued unit of currency. Some 115 five cent coins is all it takes to make a huge difference to a life. That is is just a handful of coins to give someone access to quality education, health care, a good home or a better income.

Ultimately, the goal of competitive analysis is to help you predict what your competitors will do in the future. In some cases, the most important question is whether a competitor will respond to decisions you make.

For example, will a competitor react if you enter a customer segment that the competitor presently serves? Or, will a competitor react if you decide to change your strategy by emphasizing or de-emphasizing certain key customer benefits, or decide to increase your advertising expenditures? In other cases, you may have some assumptions about actions (even unprovoked actions) your competitor might make in the future.

These questions should be directly applied to each segment that was analyzed during customer analysis (see the PLR Bundle Deals Volume 1 Review tutorial). There we found that perhaps to compete successfully in a segment, certain benefits would need to be addressed and communicated. Now ask yourself the question: What will the competitor do in response? The same can be done when considering entry into a new segment. Again, ask yourself: What will the competitor do in response?

These types of questions can be framed in terms of a game, since the actions of the two actors (i.e., you and your competitor) are typically interdependent. Thinking of business strategy in game-like terms has lately become more popular and rigorous. One recent article that deals with this subject is by Brandenburger, Adam and Barry J. Nalebuff (1995), “The Right Game: Use Game Theory to Shape Strategy,” Harvard Business Review (July-August), but the idea of games in competition goes back to far earlier times.

Consider, for example, how a chess player might first think through all the possible reactions of his or her opponent to various chess moves before finally moving a particular chess piece. Likewise, by thinking through all the possible reactions of your competitors to various actions you might take, and vice versa, will greatly improve your ability to make the right decision. Ultimately, the best way to think is backwards (starting with the desired end of the game). In fact, the way game theorists typically solve their problems is with backward induction!

Thinking backwards is very hard, so a good framework for helping you think through these possible reactions, and thus better predict competitive response, is to ask yourself whether the competitor is vulnerable to your action, will it provoke a response, and how effective this response would be, and do you have an effective counter-response? Likewise, are you vulnerable to actions your competitor might make, and do you have effective responses? By systematically asking yourself several questions you enhance your capabilities of predicting The Tube Funnel Review response. Let's ask these questions as follows:


Is the competitor vulnerable? To answer this question you should look at the strengths and weaknesses of the competition, but pay particular attention to whether the competitor is improving or neglecting certain areas. When thinking about a competitor's strengths and weaknesses, you might use the value chain as a starting point. Since the value chain represents the different aspects of a competitor, and also its cost drivers, this is a place to look for sources of weakness as well as strengths. And don't overlook a competitor's culture or even the CEO, both of which can help or hinder a competitor.


Will it provoke a response? This typically depends on the objectives of the competitor. People tend to focus on financial objectives, such as market share, growth, and profitability. But often the objectives are non-financial and more diagnostic of the objectives. Such non-financial objectives include does it want to be a leader in technology, or does it aim to be known as the premier service organization? These kinds of objectives can ultimately determine a competitor's future behavior and what "turf" it is likely to defend.

Relevance Reactor DB (RRDB) is a leader when it comes to providing fully hosted database solutions to organizations involved in consumer and/or business data-driven marketing.

Having a powerful centralized database to house all your valuable data, is a must in today’s digital marketing world. Being able to quickly access and query your data using endless filters and targeted data selects, is also a must to produce results.

It is also very important that your database can easily integrate and connect to other platforms & services. With the RRDB API, clients connect to platforms and services such as:

  • Data hygiene & validation services
  • Email service providers (ESP’s)
  • Marketing Cloud Platforms
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  • Call Centers
  • CRM’s

With your data at your fingertips, it is quick and easy to select and export to any of your partners, clients, 3rd party platforms or services.

Your high-performance RRDB can handle any type or amount of data, in any format with any number of fields. Utilizing an RRDB is simple and does not require a technical understanding or back ground in database administration. All RRDB solutions include support from our data centralization and integration specialists.

Clients of RRDB not only save time and money, but they also benefit greatly from enhanced data insight, data workability, data flow automation, reporting and much, much more. Leave the technical, development, network and infrastructure aspects with us and focus on other important areas of your business, most importantly, getting the most out of your data.

Relevance Reactor DB offers two great solutions to choose from. These options include RRDB – Self-Serve and RRDB – Custom. Our Database solutions are fully hosted and utilize data compression features to provide cost-effective data storage, warehousing and archiving.

RRDB Self-Serve – A self-serve database solution for companies looking for a simple streamlined interface to centralize and handle all their consumer email or phone based records. With online registration and instant access, clients can easily set up their account and start utilizing their database in no time.

Self-Serve doesn’t mean you are on your own. One of our data centralization and integration specialists will be assigned to your RRDB account. We help in all areas, from assisting with setting up data sources and feeds to queries, exports and everything in between. RRDB Self-Serve clients can upgrade to RRDB Custom at any-time.

RRDB Custom –A database solution for companies looking to take their database(s) capabilities and functionality to where it needs to be. To truley do what you need to with your data. RRDB Custom can automate your dataflow process, eliminate human error and take the guesswork out of managing your data. All set-up and customizations are done by RRDB. Typical turn-around to start utilizing RRDB Custom is roughly 1 work week. We look forward to discussing your database needs and exploring the possibilites.

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