Add paragraph text here.
Transform Blog Readers Into Loyal Customers
Brands are the new publishers and content is king! Shoppable images are the future of content marketing for brands, making it easier for blog readers to discover new products they love by shopping directly from Snapify Review.
How Does It Work?
It takes under 60 seconds! Drag and drop your products onto images to add shoppable product tags. Then fill in the name, description, price and product imagery to provide customers with all the information they need to make a purchase decision. Finally, add the URL where people can find and purchase the item.
How Can You Use Interactive and Shoppable Images?
Increase Sales from Blog
Social Media Campaigns
Embed on eCommerce Pages
Interactive Email Capture
Analytics for Sales and Advertisers
Better serve your readers and customers with powerful analytics on your side. Measure engagements, product views and links clicked to send your advertisers or to better understand the content your audience finds most compelling.
Remember those posts on passive income from earlier in the year? (See this post, this one, and this one.) To refresh your memory, passive income is money that you earn without actively being involved. I think it is a great addition to any online business.
Last week, I posted a tutorial for an etched glass men’s valet. At the beginning of the tutorial, I shared an image that was clickable to let readers know where to buy the supplies. Again, here it is:
I got so many emails asking how I did this. So today, I’m sharing with you. The photo is simply an image map, a technology that has been around on the internet forever. However, they can be tedious to create. I recently found a service called Linklay which makes the process of creating image maps – what they call Shoppable Images – simple.HOW TO CREATE AN IMAGE MAP WITH LINKLAY
Here’s the sample image of my living room. Feel free to click the points.HOW TO USE THIS TECHNOLOGY IN YOUR SILHOUETTE OR CRICUT BUSINESS
While the possibilities of using shoppable images is unlimited, here’s a few ways to use them:
Similar to NET-A-PORTER above, Kate Spade used to publish 'The Style Spy'—again, recreating that glossy mag feel, but cleverly adding links within the editorial.
French Connection used small '+' markers throughout its Spring 2014 lookbook that prompt a 'shop the look' window to appear.
... For Spring 2017, however, the brand uses a 'Shop Now' CTA instead of the markers:Habitat
Habitat uses its lifestyle blog to create shoppable content. For example, below is a Summer Cocktail Recipe (by Jackson & Levine), followed by a useful key at the bottom.
This 'Shop the Look' is a recurring feature on the brand's blog, with many posts helping readers get their hands on any items (or similar items) they see and like.Vulpine
Vulpine has created a way of making its stunning, full-screen photography shoppable by including a a slick but subtle 'Shop the Collection' CTA in the lower right-hand corner of the page.Lazy Oaf
Hovering over items in the Lazy Oaf lookbook lets users open a 'quick buy' lightbox where they can add them to their cart.
And old(er) example, but still worth including: H&M's homewear lookbook not only featured nice images of products in context, but also split the screen and separates them out on a white background for a better look, with each product clickable and 'add to bag-able'.
These days, H&M Home is still using stunning lifestyle imagery to create shoppable content, as shown in a couple of snapshots from a recent campaign, Blue is the Colour, below:
Kate Spade's former sister site, Saturday, also used to make shopping the look a breeze - visitors could select their size in each item and add everything to their shopping bag in a few simple clicks.Peter Werth
We love the simple design of this Peter Werth's online lookbook - using small interlinked markers with product and pricing information.Matalan
Matalan created a multimedia extravaganza for Abbey Clancy's 2015 fashion range - not only including video and images, but using 'view' markers leading straight to product pages.Shoppable video examples
If a picture is worth a thousand words, then a video is arguably worth a million (at least). And if brands are making their images shoppable, then making other forms of content - such as video - shoppable is a logical next step.
Video is an increasingly powerful content tool: 87% of fashion brands that posted video in Q4 2015 garnered transaction rates of 1.6x or higher for video than the average post in the same period (according to McKinsey’s research).
However, the power of video still lies relatively untapped - being used as a traffic tool rather than a conversion platform - with just 16% of brands with videos on-site producing shoppable video or shoppable content related to the video.
Below are 2 great examples of this in action:Kate Spade
YouTube isn't just about virals, it's fast becoming a digital storefront, with the addition of TrueView and shoppable ads.
Kate Spade made use of this new functionality with their #MissAdventure campaign series, letting viewers shop the video.Christian Louboutin
Fancy shoe maker, Louboutin, also makes use of YouTube's expanding functionality; for example, here's its "Who Killed Amazoula" campaign, transporting viewers straight to the featured products.Future of video...
A tool from Cinematique lets brands sell directly through video. Publishers and brands alike can embed these videos on their sites, whether in an advertorial or on an ecommerce site.
Users can click the video to choose what they’d like to learn more about. The more the users click, the more items are stored in their queue at the end of (or during) the video.
We just sent you an email. Please click the link in the email to confirm your subscription!
OKSubscriptions powered by Strikingly