Studies show that, like Software Launch System Review, software developers are receiving increasing recognition for the invaluable role they play in getting businesses up to speed with the digital economy. Knowing that their skills unlock the doors of digital transformation for enterprises, “most engineers are happier and think they'll be richer than the rest of us,” as reported by a Chef developers study.
The developers dream is to get millions of customers begging you to take their cash in return for the privilege of using your software. And yet it’s easier said than done.
The painful reality is that even the most revolutionary software won’t get sold unless it gets discovered by the right audience.
THE CHALLENGES OF SELLING SOFTWARE IN A NICHE INDUSTRY
If you are developing software for a niche industry, the challenge of creating a go-to-market strategy for your software business and reaching your target market is even more problematic.
Some of the challenges you will encounter if you are selling software to a niche market are:
Some of these challenges might best be solved by opting to Differentiate your Tech Company. There are of course additional steps you can implement.
5 TIPS FOR SELLING SOFTWARE IN A NICHE INDUSTRY
While you will encounter various challenges in selling to a niche audience, niche marketing campaigning is not without its benefits. Here are some tips for turning the challenges of niche marketing into opportunities:
TIP 1. DON’T TRY TO WIN OVER THE HATERS
Instead of focussing your marketing on trying to convince unwilling buyers of the value of your products, focus on those buyers who are already searching for a solution to the specific pains and opportunities that your software is out to solve.
Instead of trying to win over the haters, focus on Killing Depression PLR Review
TIP 2: OUTWIT YOUR COMPETITION
While generalist software sellers might have access to generous marketing budgets, niche software businesses have an advantage that gives them a better chance of gaining a high return on investment from marketing:
The fact that your software is focussed on a smaller group of buyers means that you have the opportunity to get to understand your buyers’ needs better than firms that sell to a general audience.
Don’t try to compete with big software companies, who sell to big market segments by means of big budgets. Instead, outwit them by getting to know your buyers better than any of your competition.
TIP 3: CRAFT A NICHE CONTENT STRATEGY
Competing to rank in Google’s top search results can seem impossible if your website is new or sparse in content and inbound links.
Instead of trying to catch-up with established websites that rank for the keywords generating the biggest search volumes base your content marketing strategy on long-tail keywords that capture your niche market perfectly. Big search volumes might seem alluring, but remember: you are not marketing to everyone, you are marketing to your ideal buyers.
TIP 4: CREATE BUDGET ADVERTISING CAMPAIGNS
I’ve said it before and I’ll say it again: forget about reaching out to everyone who could possibly have an interest in your software and focus instead on the specific buyer personas who are most likely to buy. When you are creating paid advertising campaigns this means bidding on (affordable) unique long-tail keywords that resonate with your niche market instead of (expensive) popular keywords.
TIP 5: KEEP YOUR MARKETING PERSONAL
Marketing to a niche audience allows you the opportunity to tailor your marketing message to each of your buyer personas which results in a better online user experience and higher conversion rates.
There you go! All right, guys! So we’re gonna talk about how to sell software using sales. Yeah! It will take about 60 minutes for it to really like land. All right so let’s see. We’ll do the clicker magic. Which direction do I have to click? There’s the pointer! Sales! We’ll try this again.
Hey, ladies and gentlemen! There you go! So I truly believe that appreciation is the currency you pay the Universe with so I wanna say thanks for Mark for inviting me. Even more importantly, I want to say thanks to Patrick for suggesting to Mark to invite me and I wanna thank myself to suggest to Patrick to suggest to Mark to invite me. So thanks to all of you for showing up. It’s the last talk, I’ll try to make it as boring as I can.
Well now that I said thank you, I want to complain a little bit because typically when I give talks, I do curse a lot. So much so that people track how much I curse, which depth they run analytics on it. And not just that, there’s a person that used clarify API to take out all the curse words out of my keynotes and uploaded to YouTube. So if you go there and you search for Steli’s vocabulary, you will find these videos. Now Mark made me promise that this presentation would be clean which is very challenging to me. So I’ll try to do my best. Phil actually, who was working with me and is leading the product team on the flight to Boston was asking me well if you can’t curse – what is it about 1-hour presentation? Usually you have about 5 minutes of content. How are you gonna – what are you gonna do with these 55 minutes that you usually don’t need? My first direction was just to do a Q&A. Let me cop out of this. And then I thought no, I would curse at this point. I will do 60 minutes of content no questions. So if you have questions, I’m sorry. But the good news is that tomorrow I’m gonna do a workshop so it’s about how I sell at the workshop so if you have any questions at the end of this presentation we don’t have time. Just come to my workshop and ask all your questions.
All right, so first of all raise your hands and be proud if you’ve no clue who I am. Must be most of you. Thank you. It’s the level of humble pie I need to eat to start a presentation. So more work to be done – I’ll give you the quick version of who I am, why I care about sales in software and I know a thing or two about it?
So first is on the personal side, I’m originally Greek but I grew up in Germany. I used to say I’m the best the past to offer culturally. The two opposites – I dropped out of high school when I was 17 or 18 to start my first business. I’ve been a sales entrepreneur my entire life another way of saying it is I’m completely unemployable and no credentials and nobody would ever give me a job. So people ask me what made you decide to do that? I’m like it was lack of options, really! Simple as that, not very inspirational but it’s the truth. So I won’t bore you with my life story. There’s other videos of me boring other people with it, but the last company that I started is really relevant for this.
So the last business we started, it started off as a services company and it was called elastic sales. And what we did is we offered B to B startups in Silicon Valley an outsourced sales team on demand. Think AWS for sales, just replace the service with sales people. Kind of a compelling pitch and we thought it would just kick off the sales people, skill them up you see a dash photo online and you get another 10 sales people. You see the live calls and emails and you just lean back and the money is coming in and you just go another 100 sales people, please. So it’s kind of how it works, not exactly but it worked well enough so that we actually did sales for over 200 venture startups in Silicon Valley.
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