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Stream Livve Review: How a Newbie Generates Massive Traffic from Hungry Buyers in Minutes

· Social Marketing

This article was first published in Forbes.

You might want to visit the baby giraffe born last year at Animal Adventure, an animal education center located outside Binghamton, NY. According to YouTube, more than 14 million people watched the live-stream on the day of its birth. But you don’t need to be birthing a giraffe in your back office (and you probably shouldn’t) to benefit from the power of live video streaming.

Live video streaming is a rapidly growing marketing channel for brands and nonprofits — think Facebook Live, Periscope, YouTube, Instagram and LinkedIn. According to Stream Livve Review, 80% of respondents said they’d prefer watching live video content from a brand than reading a blog. And 82% would rather consume brand content via live video than social posts.

What do you need to know to be successful?

A LiveStream study found that video quality is the most important factor for 67% of viewers when watching a broadcast or live-stream, and 87% of respondents said behind-the-scenes access is a huge draw for video content.

At our video influencer marketing firm, we’ve seen a 900% increase in marketing and PR campaigns integrating live-streaming during the first quarter of 2018 compared to one year ago. One of the latest developments in the space, and one that I’ve been working on in my business, is live multi-channel video streaming with broadcast-quality content. Previously, live social events were most likely going to only one social channel for a brand or spokesperson. This breakthrough allows you to create a powerful multiplier effect by transmitting simultaneously to more than 25 channels (belonging to different influencers or stakeholders) at the same time.

Whether you’re aiming for multiple channels or just one, here are some tips for live video success:

1. Think of the content of your live event as a television show. Is it a talk show or a presentation? Do you have existing video to integrate? Create opportunities for the audience to get involved through Twitter hashtags. It’s helpful to have an MC to facilitate Q&A. Plan an opening, and repeat requests for audience engagement. Consider broadcast quality video and production values.

2. Go on location. Transmission technology improvements have made it more cost-effective to go on location where the action is for your broadcast. Opportunities include going live from your office, trade shows or other events.

3. Don’t rely on one social channel. Create a multiplier effect by simultaneously broadcasting to 20 channels or more on Facebook, YouTube, LinkedIn and Twitter. This can be done by splitting the video signal at the source and sending it to individual computers connected to the internet. Each of these signals can then be directed to a different social channel.

4. Maximize your use of influencers who are already advocates for your brand. One powerful way to maximize the use of influencers is to have multiple influencers interact together during your event while allowing them to connect with their own followers. Another way is to provide behind-the-scenes access to an event your target audience won’t usually get to see.

5. Promote the content in advance on each of the sites to build a larger audience. The first step is free promotion. Start a week in advance with information about the event that is posted to the social channel that will be broadcasting. It can be in the form of a short video or even a simple graphic that identifies the launch date and time as well as a brief description of the event.

6. Divide and conquer. Edit content after the event for multiple social video clips that can be shared across all participating platforms and feed your own social media ecosystem.

As Forbes put it, “Video is the future of media on the web.” We wholeheartedly agree – it’s a great way to connect with people more directly than other media, appealing to our emotions and appreciation of authenticity. Video marketing, and live streaming more specifically, is a great way for brands to grow their audience and promote their products and services in a way that’s never been possible before.

When I say “live video marketing,” you probably have a lot of questions. What if I’m shy? How will this AffCashO Review benefit my business? – Don’t worry we’ve got you covered. Especially tips #1 and #4.

This past week, I attended Houston’s Social Media Day Conference 2017, an all-day conference that hosted a group of social media thought leaders. For each session, you could choose between two presentations, so I chose to attend presentations that were directly relevant to the client projects I am working on right now to see if I could find some additional cutting-edge ideas to include in their campaigns. One of the most interesting sessions I attended was on live streaming, presented by Dawniel Winningham, a certified master business and life coach who has built her tremendously engaged audience through the power of live streaming. What I learned definitely has the power to boost your brand, so I rounded up some of her best advice in a blog post to share with you all.

5 Tips to Boost Your Brand through Live Streaming:

1. Make It Unique, Not Perfect

One of the questions I asked at the session was “What about PixelSlides Review?!?” Surely people who love public speaking and being the center of attention are better at live streaming than those of us who, like me, are shy. The advice? Be yourself, and remember that you’re just talking to a screen, not a room full of people. Live video is refreshingly real and unique – a glimpse into your life and what you have to say. Banish perfectionism, and you’ll be a great live streamer, regardless of whether or not you love being the center of attention!

2. Tell People Before You Go Live – Or Go Live on a Schedule

How did people know (before the advent of TV recording and Netflix) when and where to look for their favorite TV show? That’s right – it always aired on the same channel at the same time on the same night. The advice in the live streaming session for live streaming capitalized on this point – how will your followers catch your live stream if they don’t know when to expect you? To ensure that you have your audience ready and waiting to watch your content when you go live, it’s best to do one of two things (or both). First, you can tell your audience when you’re planning to go live. For example, at Keystone Resources, I post on Facebook a couple of hours before we go launch Facebook Live at an event. It’s a good way to give a heads up to our followers before we start sharing. The second option (which can be used along with the first) is to always go live at the same time of day. Just like with your favorite cable TV shows, people will start recognizing when you’re going to be sharing your content, and they will tune in.

3. Come Up With a Strategy – Before Everyone Else Does

This is the dawn of the live streaming era. No big brands have their live streaming strategy perfected yet. If you start live streaming according to these rules and other best practice marketing tactics, you’re getting in on the ground floor! Coming up with some basic guidelines for your business’s live streaming that emphasize your brand and values will go a long way to strengthen your brand and how authentic you appear to your followers and customers. For some extra advice on how to get started, check out 10 Live Streaming Video Tips to Help Build Your Business or 5 Steps to Make Live Streaming Part of Your Content Strategy.

4. Always Have a Call-to-Action – and Drive People to Your Website

No matter where you’re live streaming, you have to have a call to action present. For bloggers, this might mean having their followers swipe up on an Instagram story to shop a particular product that they’re promoting. For your business, this could be including a link that directs people to your products page. Sure, there are perks to getting likes and engagement on social media, but you want to be driving people to where it REALLY counts: your website. On each live streaming session, find a way to direct people to your newsletter signups, to purchase a particular product or service that you’re promoting, or to call you to set up an appointment. For example, if you’re live streaming on Facebook Live sharing digital marketing tips, invite your viewers to come to your upcoming Google AdWords seminar and have a landing page ready to go for them to go signup. Also, ask your viewers who’s going to come – when they leave a comment saying yes, they feel like they’ve made a commitment and are more likely to actually attend!

5. Use Your Video Content to Write Content

Let’s say you read this blog post and are inspired to start live streaming for your business. Let’s even say that you get super into it and start filming all the time and letting your followers know about it and driving your viewers to your website. Now what? What else can you do with all that video content? The best in the live streaming game are writing books – filled to the brim with the content they’ve been sharing live. With the content YOU share live, you can transcribe them into unique blog content, compile them into white papers, social media posts, emails, or even write books. Use your video content to inform a whole content marketing strategy!

Put These Strategies to Work for Your Business

My favorite takeaway from this session on live streaming was that these tips for live streaming are easy to immediately integrate into your business’s video marketing strategy. She emphasizes that everyone can and should live stream – an empowering message for a business owner who wants to get started with their own video marketing!


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