Are you on the fence about a big purchase? Maybe a vacation, a new camera, or a night out at a fancy restaurant? If you relax for about ten minutes, chances are that splurge will suddenly seem more affordable-even though the actual price hasn't budged.

That may sound unlikely, but research from three universities shows that customers are willing to pay more for an item, or for an experience, when they're relaxed. Would-be buyers who are in a neutral emotional state, or even a bit stressed, are consistently willing to pay less. Relaxing before a big purchase may not be good for your wallet, but the research goes a long way toward explaining why, in some cultures, it's almost impossible to make a purchase of any size without first sharing a cup of tea with the merchant.

Relaxation and your Wallet 
Michel T. Pham, of Columbia Business School, Iris W. Hung of the Business School of the National University of Singapore, and Gerald J. Gorn, of the School of Business at the University of Hong Kong, conducted a series of experiments to determine how one's degree of relaxation is connected to the willingness to pay a range of prices for various products.

The The Lost Code Review, involving 670 students, were structured similarly. In each case, one group of students watched a relaxing video or listened to relaxing music while the other group watched a video or listened to music that had no effect on how relaxed they were. In one experiment, the students were asked how much each of ten products was worth. In another, they were asked how much they would be willing to pay for a particular camera on eBay. In a third experiment, some subjects were encouraged to think more generally before considering a purchase, while others were prepared to look at details instead.

  • Given a list of 10 products, the group of relaxed students said the products were worth more than the non-relaxed ones did.
  • Relaxed students were willing to pay about 11% more than the others when asked to focus on a single product. Asked to imagine they were bidding on a camera on eBay, the relaxed students thought the camera was worth about $2,550 (Prices are in Hong Kong dollars). The others pegged it at an average of $2,293. When the researchers repeated the experiment, the relaxed students were willing to pay $2,419, while the less-relaxed ones said they'd pay $2,174.
  • Focusing on details brings down the price. Before naming a price for the camera, some students were asked to complete sentences such as "An example of a type of pasta is..." which was supposed to encourage them to think concretely. The other group answered questions designed to encourage them to think abstractly, such as, "Macaroni is a type of...." Those students who were not relaxed, and who were primed to pay attention to details, said the camera was worth $2,099-very close to the eBay price of $2,030.

The researchers say their findings show that customers are willing to pay more for higher-level benefits than for more concrete ones, and that relaxation encourages people to think more abstractly and to concentrate more on the higher-level benefits. So, "Buying a business-class ticket enables me to be productive on the flight," is likely to command a bigger premium than "Buying a business-class ticket means I have more leg room."

In the Reevio Review, the subjects who were willing to pay more were more likely to consider factors such as the camera's ability to help them preserve memories, while those who were comparatively tightfisted were more focused on shutter speeds, megapixels, and other more concrete features.

What type of shopper are you? Do you pore over features and details, or focus more on the big picture?

The Internet has been a place where consumers bought many small items that could be easily packaged and shipped for several years now. Books, small household appliances, hand tools and decorating items for example which are bought online are responsible for many millions of dollars of trade in the United States every year.

You can also do shopping online by visiting online numbers of online stores and auction sites. In fact you can by products of your favorite in Europe even if you are in other continent like if you are in America. You can do that by searching 'online shopping united kingdom'. Online stores like ebay allows you to buy products without leaving your home. By just few clicks in the Internet, you can have the products that you want delivered right at your doorstep.
Lots of individuals were a bit slower to buy the big ticket items online. However, That DigiProduct Quotes V2 Review does seem to be reversing itself. At present, more and more frequently in the last year people are buying big ticket items like refrigerators, treadmills and even automobiles online. Many of these purchases are made on eBay.
Big ticket electronic equipment leads the pack of the big ticket items that are being bought more and more frequently on the Internet. If ever you want to sale online, greater detail is needed when you list big ticket items for sale on eBay. Very clear pictures and several of them are also necessary in order to create better possibility of selling items.
When individuals are going to spend a large sum of money on an item that they have only read a description of and seen a picture of want, expect and require that the descriptions and the pictures be very clear and very comprehensive. In addition, you will need to answer inquires promptly and in detail.
The trend toward purchasing more expensive items online is a growing trend. The margin of profit is huge and the opportunities are very great. The beautiful part about selling high ticket products on eBay however, can be discovered using simple mathematics.
You can sell 100 products and make a $10 profit on each for a total of $1000 or you can sell 10 high ticket items for $100 profit on each and still make $1000. Less work and more profit!Isn't it great?!
When you are choosing the products that you will sell on eBay, you might do well to consider selling higher priced products and making more dollars on each sale that you. It is important that you also build reputation online so that you can create loyal customers or client.
Whether you want to buy or purchase products, the Internet provides better avenue for that.

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