As one of the biggest three social media platforms, there’s no ignoring Twitter. Many business owners, however, don’t see the benefit of Twitter marketing. To them, it’s the likes of shouting at a chaotic crowd of people talking amongst themselves. Twitter is actually a great tool for marketing your business and engaging your audience. This post will go over the basics of Twitter and how it can be used to market and grow your business. This article will provide some oversight on why Twitter remains a relevant social media tool for social media marketing.

Related: Tweetpush Review

Twitter Marketing Basics

Twitter is a fast-paced social media channel but can be very useful for small businesses. It is good for real time customer engagement, and the retweet feature makes it easy to share relevant content or good customer comments and reviews.

Posting on Twitter

Here are some things to include in an ideal Twitter post when using it to market your business:

  • Less than 140 characters (photos add characters so you may need to get creative!)
  • Photos, graphics, or videos
  • Engaging caption that promotes the post
  • Call to action, if necessary
  • Tag people or places
  • Hashtags

Engaging on Twitter

Depending on your industry, Twitter may not be as strong of a lead generating channel as other social media sites, but it is still worthy of putting forth some effort. If you want to generate leads on Twitter, it’s important to post regularly and engage with followers. Here are some guidelines for engaging:

  • Engage with followers who like, follow, and comment on your content
  • Retweet customer posts and reviews about your business
  • Use local hashtags to tweet events/sales/ promotions
  • Limit your hashtags—use no more than three per tweet
  • Use a link shortener
  • Tag users in a photo or graphic
  • Tag a physical location

Related: Hashtag Marketing eBook

Why Is Twitter an Important Marketing Tool?

Market Research

Twitter is a place where users share fleeting opinions and disseminate timely news and memes. From a marketing standpoint, Twitter’s social ecosystem enables business owners to listen to consumer opinion and leverage that information to create relevant and engaging content for their audience.

Brevity with Messaging

Twitter is important marketing tool because brevity is powerful. Facebook allows the space for long-winded posts, which risk losing the attention of some readers. Twitter’s rule of 140 characters per tweet keeps messaging digestible.

Twitter forces you to whittle your messaging down to only what you need to say, and spare the rest. Tweeting is short and sweet, but is done with careful editing to make the message powerful and terse.

Website Traffic

Twitter is a great place to promote your blog posts, product updates, public press releases, and more. By including links in your Tweets to your website pages and landing pages, you can increase traffic leads traffic right to the doorstep of your website.

Social Listening

“Social Listening” is the process of monitoring conversations in certain audiences pertaining to particular topics. Twitter allows for social listening through its polling feature, which gives businesses the opportunity to ask their audience questions directly with 2 – 4 provided ballot choices. Interaction like this encourages users to engage with your account, view your profile, and maybe even visit your website.

Most importantly, the data you collect through Twitter polls can be used to create blog postsand other content that performs well among your audience. Audiences online are reassured when businesses tweet actively and helpfully. Providing this reassurance is key to retaining readership and generating leads through marketing on Twitter.

Why Use Twitter Marketing?

In addition to the above benefits of marketing on Twitter, there are several other features that make it a growth tool for your business. They include Static Swarm Review

Flexibility: Marketing on Twitter is free and completely up to you. You can decide what kind of content you want to promote on your Twitter feed, and what kind of audience you want to attract on the platform.

Ease of Access: Another reason to do marketing on Twitter is its ease of access. Your audience members do not have to have a Twitter account to access your Twitter profile and content. Twitter is the most public form of social media, plain and simple.

Relevance: Twitter’s algorithm focuses heavily on timeliness and influence, which provides opportunities for real time marketing.

Advertising: As with Facebook and Instagram, Twitter also supports advertising, through promoted tweets, accounts, and trends.

Analytics: Twitter provides clear analytics for impressions and interactions with your tweets so you can track your activity.

Depending on your audience and products or services, Twitter may be a great marketing platform for your business. Set up an account today and start engaging your audience.

Using transaction values and key conversion tags on your website, whenever a Twitter user clicks a link within a tweet to make a purchase on your website, the transaction is imported into Twitter analytics.

Other interactions to track on Twitter include impressions, likes, retweets, replies, followers, URL clicks, and profile views.

When tracked over time, these metrics provide an overview of how your brand is performing on Twitter.

And as shown above, your five most recent tweets will show up in search engines and be the most prominent things shown on your Twitter profile within the platform too.

When scheduling tweets and creating a content calendar, it’s important to ensure your five most recent tweets showcase exactly who your brand is and the value you provide.

Twitter engagement increased 99 percent from 2016 to 2017, and that trend is expected to continue through 2018.

Visual content (especially videos) is driving that engagement. Tweets with videos are six times more likely to be retweeted than tweets with photos and five times more people discover new video content through Twitter than other sources.

In fact, Twitter ranks as the number one platform for discovering new video content.

This makes Web Consultant Lifestyle Review.

If your content isn’t being engaged with enough, you can pay for Twitter ads, which lets you promote your tweets, account, and branded hashtags to targeted audiences.

  • Promoted Tweets – Spread the reach of your messages on Twitter by promoting your tweets. Promoted tweets show up for targeted users in a variety of places, including the top of their tweet streams, above Twitter search results, and even in Twitter management tools like HootSuite. Also, Promoted Tweets are moved to the top of tweets on your profile. And any media elements you share, such as videos, are expanded automatically.
  • Promoted Accounts – Grow your followers with Promoted Accounts. Promoted Accounts show up in the left sidebar on Twitter under suggested follows to your targeted users as well as in the suggestions Twitter offers when you follow a similar account.
  • Promoted Trends – For brands with large budgets, Promoted Trends allows you to put a branded hashtag trend at the top of Trending Topics. This option is rumored to cost as much as $100K per day.

Now that you understand how to use Twitter for business, there’s one last topic to discuss – tools to make using Twitter easier.

Essential Twitter Tools

The first thing you should do is to integrate Twitter with your website. Twitter has options to integrate a lot with your website, including:

  • Twitter Follow Button – Adding the official Twitter follow button to your website will allow people to follow you on Twitter without leaving your website.
  • Tweet Button – Make it easier for people to share content from your website with their followers by adding the official Twitter retweet button. Best of all, this button (when configured properly) will add “via @yourusername” to tweets people send and recommend that they follow you on Twitter after they have tweeted you content.
  • Twitter Hashtag Button – Trying to promote a branded hashtag? The Twitter hashtag button pre-fills the hashtag in a status update box so people can tweet with it.
  • Twitter Mention Button – Want to encourage people to send a tweet to you? Use the mention button that will pre-fill your desired username in a status update box so people can tweet it.

You can also embed your timeline on your website to show a livestream of current tweets in real time.

Several third-party apps also enable tweet scheduling and more in-depth analytics. Here are the best Twitter tools for 2018.

1. Buffer

Buffer is used by many professional to schedule tweets (and posts for other social networks) throughout the month. Tweets perform best from 9am-3pm, with 12pm and 5pm being the most optimal times for engagement. Rather than sitting by your computer at these times, use Buffer to schedule tweets for maximum impact.

2. Hootsuite

Whereas Buffer is a comprehensive social media scheduling tool, Hootsuite was designed as a one-stop-shop for social media management. Not only can you schedule posts, but you can also track in-depth analytics for all social networks in one place.

3. SocialOomph

SocialOomph is a popular freemium service that lets you schedule tweets, track keywords, extend your profiles, and more. You can also tweet via email, manage DMs, purge tweets, and more for up to five Twitter accounts.

4. is a unique application that lets you curate tweets and other social media posts into a newspaper-like format. It’s a great way to keep followers updated on content or feature follower’s content for even more engagement.

5. Tweetdeck

TweetDeck is a desktop Twitter manager owned by Twitter itself. It has a customizable UI that pulls all your information into columns and makes tracking hashtags, DMs, and other information much easier. This is the power user’s view of Twitter.


Congratulations – if you made it to the end of this guide and applied all the included tips, you’re now a power Twitter user.

But that’s just the beginning. With great power comes great responsibility, and it’s now time to use your power for good.

Get on Twitter and start engaging with your followers.

Otherwise, feel free to leave a comment below to let us know how you feel about this guide.


All Posts

Almost done…

We just sent you an email. Please click the link in the email to confirm your subscription!

OKSubscriptions powered by Strikingly