What’s the one thing people want aside from love and acceptance?
More web traffic, of course!
Okay, maybe that’s overstating the case. But what marketers don’t covet more qualified traffic to their blogs, landing pages, and websites?
None that I know.
Increasing blog traffic is something we CoSchedulers are always working on, as well. And we’ve shared some strategies that work extremely well like nailing your personas and taking data-driven approaches.
Today, I’ll share VidRankXpress Review.
Well, some pretty big claims have been made about its effectiveness and future relevance.
For instance, research shows that:
One thing’s for sure: with video’s upward trend, we marketers better know how to use it well if we’re going to keep audiences engaged and coming back for more.
After all, your audience spends hours watching YouTube, too
Since creating video content takes real effort, I’ve assembled this list as a foolproof way to crush every video marketing campaign—every time. And it’s focused on what you can do to drive traffic using your video after it’s been created.
The big question is, “How can you ensure both you and your audience get as much value out of your video content as possible?”
From these actionable tips, you’ll learn:
First, Make Sure To Download Your Free, 7-Resource Video Marketing Kit
There are loads of details, tactics, and how-tos in the tips below. To make sure you get the most out of them, we bundled together some essential tools.
Your video marketing kit includes:
Now, let’s get started with Instant Web Design Clients Review!
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YouTube Video Marketing Tips
Alright, let’s kick this off with the video juggernaut even our grandmas use: YouTube.
If you’re reading this, you’ve probably heard the stat that YouTube is the second-largest search engine on the web. With our collective Google SERP obsession, YouTube is an obvious choice for video marketing.
While you can take a deeper dive with YouTube’s Creator Academy, we’ll cut to the chase with seven actionable tips to help you grab views and generate web traffic with your video content.
1) Create Awesome YouTube Thumbnails
Even though they’re a seemingly small detail, YouTube thumbnails can make or break your chances at getting clicks.
My favorite analogy comes from writer Maria Jose: “The YouTube thumbnail is the 21st century’s book cover.”
Thumbnails are the small, clickable pics that visually represent each video.
They also have a job to do: click and stick.
Thumbnails need to attract people to click and then stick around to watch it.
Here are five rules of what makes a quality thumbnail:
Now that you’re armed with five rules for killer thumbnails, let’s take a look at how to create them.
Never fear, Restaurant Business In A Box Review is here!
Canva is a freemium design app that helps anybody create pro-level graphics faster than this high-fiving puppy will make you smile.
To begin, go to Canva’s custom YouTube thumbnail creator, which will land you at this screen:
Next, click the big green button to get started by creating a new account or signing in.
If it’s your first time using this tool, you’ll be prompted to take a quick tour—which I highly recommend. It shows you the ins-and-outs of using their drag-and-drop editor.
After you’ve seen how it works, it’s time to get started.
From here, there are two paths to take:
In this example, we’ll use one of their templates (which I highly recommend unless you’ve got some design chops).
Choose a template from one of the left-hand columns.
As you hover over the options, you’ll notice some are free, while others cost a dollar or two. Find the design that best represents your brand and video, then click on it.
This will auto-populate the template on your design canvas.
Next, double-click on the title text to add your video’s title and subtitle.
If you need more text, you can add it by clicking on the text icon at the far left. Just make sure your thumbnail isn’t too busy—you don’t have much real estate to work with, after all.
Now you will change the all-important background image. There are two ways to go about this.
First, you can click in the search field at the upper left-hand corner. There you can search through myriad stock photos that run the gamut of free to paid.
If you go the stock photo route, click on the image you like and it’ll populate on your design canvas.
Once it does, drag it into place.
You may need to choose the “arrange” option in the upper right-hand corner if you want to send your image behind other layers—like your title text, for instance.
The other way to set your background image is to use your own—which I recommend.
Instead of searching through stock photos, you’ll click on the “upload” icon at the bottom of the tools column at the far left.
Simply choose the image you’d like to use and upload it. Just make sure it’s sized at 1280x720 pixels—or a 16:9 ratio. That’s YouTube’s preferred thumbnail size.
Finally, the moment we’ve all been waiting for... It’s time to download your freshly-created YouTube thumbnail.
Do this by clicking on the “Download” button on the top bar. Then, choose whether you’d like a JPG or PNG.
(Note that PDFs won’t work in this instance, as YouTube doesn’t accept that file type for thumbnails.)
And voila—you’re all set!
Now it’s time to upload your custom thumbnail to YouTube.
This is an easy process that you can follow step-by-step via YouTube’s video below:
One more thing...
However, there is a final snag you may run into if you’re new to this.
With that, you’re all set to create awesome thumbnails for clicks that stick every single time.
2) Write Compelling Titles/Headlines
Yes, killer titles and headlines are a thing for video marketing, too.
As marketing legend, David Ogilvy, said: “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
Titles—like headlines—have big shoes to fill.
But whenever you’re looking for advice, you’ll find tons of generic tips like: “Make it memorable and catchy!”
Advice like that usually leaves me thinking:
<sarcasm> “Gee, thanks… I never woulda’ thought of that on my own.” </sarcasm>
Be searchable: What keywords relate directly to your video content? To write freakin’ awesome titles, they must:
Let’s tackle an example together, shall we?
Let’s say we’ve just pressed export on a video about how to write great headlines. You know what I would be thinking?
“My headline better be freakin’ awesome…”
To begin, let’s hit our mini-headline checklist above.
We need to make it searchable, which means using words that match our core subject—headline writing—with other related phrases viewers are searching for.
Here’s a dead-simple way to do this: Use YouTube’s search bar for related title ideas.
Sometimes this little trick will surprise you. For instance, I didn’t immediately think of a journalism angle or tie in.
Now that I see the related search, though, it makes sense. Journalists are writing headlines all of the time.
For our imaginary video, then, I’m going to choose the following title, then unpack a few other reasons why:
“How to Write Headlines That Will Make Journalists Jealous”
Now that I know I’m capitalizing on searchability without keyword-stuffing the daylights out of the title—I need to ensure it makes a promise.
While there are plenty of ways to do this well, one of my favorites is to use the “How to… That Will…” formula.
If we break down the headline I wrote, it’s exactly that. Here’s the skeleton:
“How to [subject] That Will [promise made + pain solved]”
(“How to Write Headlines That Will Make Journalists Jealous”)
The predictable success of this headline is further backed up by the Headline Analyzer tool I mentioned above. (<<< Seriously, I use the peanuts outta’ this thing.)
This title clocks in with a score of 81.
Notice also that it tickles the emotions with both the promise and the power word “jealous.”
However, in the spirit of full disclosure, I could arguably strengthen this headline by using more Emotional Marketing Value (EMV) words. But for the purposes of our video, I’m satisfied with combining the “how to + that will” angle with the searchability hook of journalism.
Tip: Make sure you downloaded the free video marketing kit! It includes a list of 180+ emotional power words perfect for your headlines. It’s a great shortcut to eliminate guesswork.
Finally, always use the title/headline that’s the cream of the crop—which is often easier said than done.
At CoSchedule, our go-to practice is to write at least 20–30 different headlines before we ever settle on one. As you write different headlines, you’ll piece together what works, and what doesn’t.
For example, if you read some of my headline examples in the screenshot above, you’ll notice I thought better of using a phrase like “beat a journalist.”
I happen to like journalists and would hate to be misunderstood :)
There you have it! If you follow the tips and use the tools above, you’re well on your way to writing titles that drive traffic all day long.
What’s also cool is that the headline analyzer is a baked in part of CoSchedule. So every headline you write is scored inside the tool like magic.
I use it for every post I write—even this one!
3) Use YouTube Cards to Increase Engagement (R.I.P. Annotations)
If you’ve spent any time on YouTube, you’ve seen annotations littered across videos aplenty.
They’re the clickable boxes, bubbles, and blurbs that float above videos as they play. However, to the dismay of some content creators—but the joy of many viewers—YouTube recently announced that annotations are a dying breed and destined for extinction.
The annotation is dead; long live the… “Card”?
Yep. There’s a new sheriff in town. And this one is far less obnoxious.
Here’s what you need to know about YouTube Cards how to start using them straight away.
The Cards feature shines while a video is playing. Especially because they can be launched on either desktop or mobile (which was a limitation to annotations).
To interact, the viewer will see a card indicated by a small “i” icon at the top right of the video.
To date, there are five types of YouTube cards you can use to enhance your videos on both desktop and mobile.
To add cards to your videos, first, login to YouTube Creator Studio. Then use the drop-down arrow next to “edit” to add a card.
From here, you can choose both the timestamp for when you’d like the card to appear and the type of card you’d like to use.
Let’s say we wanted to add a “Poll” card to our video to discover answers to the most important question of all: What kind of bear does your audience think is best?
First, we click on the blue “Add card” button and then select “Poll” as the type of card we’d like to add. Then we type in our question along with the answers—of which you can have up to five.
Once you’ve filled out your poll questions and answers, click on the blue “Create card” button at the bottom right.
Now you’ve got yourself a card.
Then, when a viewer clicks on your card, they’ll see both the poll and the overall results.
As a bonus, polls can give you additional insights by asking your audience more about their pain points and what they’d like to learn more about.
4) Use YouTube End Screens to Drive Contextual Traffic
End Screens are a great way to drive contextual traffic to your related content.
They’re the part of a video that shows up at the last 5–20 seconds and can include one to four clickable elements. These elements can send people to other videos, your channel, your *approved* websites, or invite them to subscribe.
They also have a touch of interactivity.
On desktop, they can show additional info upon hover. And on mobile, they do so upon tap.
Original photo: YouTube
Here’s how you get started.
First, if you’re working with a video currently using annotations, you’ll have to give them the axe. But don’t worry, the system knows all. So it’ll ask you to unpublish them automatically.
When you’re ready to start, here are the exact steps to take (source):
Then, once you’ve wrapped up these steps, select Preview to grab a sneak peek and ensure things look the way you intended them to.
You can also check out this sweet how-to breakdown + explainer video:
Lastly, don’t forget to take full advantage of analytics and data to incorporate into your ongoing content marketing efforts.
Checking out your end screen reports is easy.
Make sure you’re signed in to the right channel. Then hop into your Creator Studio and choose YouTube Analytics, then End Screens to check performance and find ways to optimize.
To do this, you’ll want to pay attention to these metrics especially.
End screen element clicks.
This will show you how many total times an end screen element was clicked.
Clicks per end screen element.
This will tell the story of how often an end screen element was clicked when displayed.
End screen elements.
And these data show the number of times elements were actually shown. (Which is a good data-point to pair with view duration to see if people are sticking around to the end—found in your Audience Retention Report.)
Maximizing Traffic Using End Screens
To maximize end screens (and even cards) for driving traffic, think about the related content you should link to beyond “related content.”
Instead, think about what additional or related problems your viewer might need to solve next, and what other pieces of content you’ve created that can do that.
This will help you align with intent at just the right time.
5) Tag It Up!
If you’ve ever uploaded a video to YouTube before, it’s likely you know what tags are.
However, if you’re new to the idea, no sweat. Tags are a way of adding descriptive pieces of text to your video so YouTube understands what your video is about.
YouTube expert Derral Eaves breaks tags down further into four categories in this video (and he also shows step-by-step how to add them):
Now, outside of the obvious ways to tag your video (e.g., simply describing what your video content is about), I’d like to share a nerdy insight with you.
When you watch YouTube videos, one thing you’ll notice is that while the YouTube algorithm seems to know a what a video is tagged with, they’re not visible to the viewers.
Unless you get all Sherlock Holmes and do some sleuthing, that is.
As you know, we at CoSchedule are all about research—the skyscraper technique in particular.
To apply this technique to your video marketing, you’re going to need to look underneath the hood. So, find a top-performing YouTube video in your niche and then use the following steps to snoop out the tags they’re using to get some ideas.
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