The customer engagement has eliminated far beyond inserting keywords in your copy for search results bots to find. With many businesses rivalling for customer attention in a single space, it has become more important than ever to own the right tools for not only customer obtain but customer engagement and retention.
What's the one tool that takes health care of all three things simultaneously? Webinars.
According to WP AutoWebby Review, "Over 60% of B2B marketers are using webinars as part of their content marketing programs. inch
Webinars are the only content medium that utilize audio, video, and conversation at the same time.
This Google Trends chart is a clear signal that webinars have recently been trending upwards for 10 years and are likely here to stay:
Problem then becomes, how can you use webinars to ensure they shall be successful, profitable, and worth your time? That is just what this awesome article will focus on. We are going to going to discuss how you can use seminars on the web of our own marketing funnel.
We'll even talk about Instapage webinar statistics with you that prove how effective hosting webinars can be.
Before we start, let's do a quick recap of why training calls work.
Why are training calls effective?
- They have got the content marketing trifecta: training calls are an immersive content marketing medium. Not only can they keep the audience engaged for the period of time, nevertheless they often include an interactive Queen & A scheduled visit -- which many people find useful.
- They happen in real time: Since opposed to other content types such as whitepapers and blog posts, seminars on the web happen in real time. This gives your audience a great sense of inclusion and engagement. Yet , many webinars are documented and available for later viewing. (See end of blog for more on this).
- Great alternative to a live event: Avoid have the budget to host a live event for your audience? Certainly not to worry, just web host a webinar and get your prospects and customers together in one place.
Webinars can be used to educate your possible customers on a matter that's relevant to them (customer acquisition) and as a means of showing your product in the garden (customer engagement and retention).
At Instapage, we successfully use webinars for customer acquisition, customer involvement, and retention.
1. Just how to use webinars for customer acquisition
Webinars help with customer acquisition because they make the business lead generation process easier, all thanks to the improved lead capture form on your webinar landing webpage.
This is the Passivly Review Kissmetrics has on their webinar landing web page:
The form asks for a lot of personal information and also requires visitors if they would like to demo the product -- moving the prospect further over the marketing funnel.
Although the web seminar page form is the gateway that you can acquire leads, the rest of your squeeze page elements play a huge role in your customer acquisition process.
To that point, make sure that your webinar obtaining page includes:
- Headline with your UVP: The topic of your squeeze page should include your webinar's UVP. What will visitors get from investing their time watching your webinar? Become straightforward with them, will be certainly a greater chance likely to raise the range of registrants.
- Host and guest speaker images: Webinar landing pages are a great place that you can showcase photography because the page requires some human being appeal. Place a photograph of head of your webinar sponsor and guests so that your customers know who they're going to be watching before they store for the webinar.
- List of benefits for the webinar: The main replicate should list the benefits your visitors are certain to get when they show up to view. This way visitors can quickly scan the site and see whether they will register.
- Testimonials from customer speakers or customers: Contain a few quotes from past registrants to display your webinar's value for new prospects. You can even include quotes from the guest speakers how much they enjoyed hosting the webinar or the actual learned from their experience.
- Contrasting CTA button: Make your CTA big, designed by using a contrasting color, and written with personal copy to improve your alteration chances.
- Relevant form: Steer clear of requesting too much information on your lead catch form. Only ask information that is vital so that you can know.
Want greater detail how to build a high converting webinar landing web page? Go here.
Instapage's web seminar landing page
Every Thursday at 11 am PST, our CEO Tyson Easy hosts a weekly web conferencing, "Decinema Anamorphic Review, very well to demonstrate how powerful and straightforward it is to build and customize touchdown pages using software. This kind of is how Instapage's web seminar squeeze page is designed:
The site constantly performs very well for us. We expect it enjoys a high change rate because:
- The topic has our webinar UVP (mastering Instapage in 40 minutes)
- The sub-headline ("your conversion rate will give thanks to you for attending") indicates our attendees have also enjoyed high conversions structured on the information provided in the webinar
- The page has a two-step opt-in process that reduces page friction
- Our CEO's headshot showing prospects who will be presenting
- The benefits and talking details listed in bullet details
- Contrasting-color CTA button
- The date and time are obvious above the CTA
With the aid of this landing webpage, particularly the two-step form below, we get roughly 200 weekly registrants for the webinar:
Approximately a majority of our 200 each week registrants are users who subscribed to the Instapage trial. Moreover, because these registrants observe how easy the software is and get answers to their questions, near a 100% of registrants wrap up as paying customers of Instapage. And our landing page conversion rates carry on and increase because we never stop A/B screening our webinar landing webpage.
We just sent you an email. Please click the link in the email to confirm your subscription!
OKSubscriptions powered by Strikingly